Marketing Promotion Program Assessment

PROGRAM DETAILS:

Company Name: [Your Company Name]	Date:
Program Duration: [Insert Start and End Dates]	Program Name: [Insert Program Name]

ASSESSMENT CRITERIA:

1. Goal Achievement

Did the program achieve its stated objectives and goals?

• Yes

• No

• Partially

If not, what were the reasons for not meeting the goals?

• Inadequate budget

• Poorly defined objectives

• Ineffective messaging

• Competitor actions

• Other (Specify):                               

2. Budget Analysis

Was the program executed within the allocated budget?

• Yes

• No

If not, what were the budget overruns or savings?

• Over budget

• Under budget

Were there any unexpected expenses or cost-saving measures employed during the program execution?

3. ROI and Performance Metrics

What were the key performance metrics for the program?

• Return on Investment (ROI)

• Conversion Rate

• Click-through Rate (CTR)

• Engagement Rate

• Customer Acquisition Cost (CAC)

•   Other (Specify):                               

4. Audience Engagement

How did the target audience respond to the program?

• Positively

• Negatively

• Neutral

5. Competitive Analysis

Did competitors launch similar promotion programs during the same period?

• Yes

• No

6. Customer Feedback

Did you collect feedback from customers or participants regarding the program?

• Yes

• No

7. Lessons Learned

What lessons did you learn from this program that can be applied to future marketing promotion initiatives for an IT company?

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