Marketing Interview Rubric
Marketing Interview Rubric
Welcome to the marketing interview rubric for [Your Company Name]. This comprehensive guide is designed to assist interviewers in evaluating candidates for marketing positions within our organization. It ensures a structured and fair assessment of candidates' skills, knowledge, and suitability for various marketing roles.
Instructions:
For each criterion, use the rating scale from 1 to 5 to assess the candidate's performance:
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5 - Excellent: The candidate demonstrates exceptional skills and knowledge in this area.
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4 - Good: The candidate performs well and meets expectations.
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3 - Average: The candidate meets the minimum requirements but may have some room for improvement.
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2 - Needs Improvement: The candidate's performance is below expectations and requires development.
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1 - Unsatisfactory: The candidate's performance is significantly below expectations.
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Marketing Strategy and Planning |
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Sub Competency |
Criteria |
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4 |
3 |
2 |
1 |
Comments |
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Strategic Thinking |
Market Understanding |
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Goal Setting |
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Planning |
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Digital Marketing |
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Online Presence |
Social Media |
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Website Optimization |
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Email Marketing |
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Content Creation and Management |
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Content Strategy |
Content Creation |
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Content Distribution |
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Brand Management |
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Brand Strategy |
Brand Awareness |
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Brand Consistency |
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Data Analytics |
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Analytics Tools |
Tool Familiarity |
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Data Interpretation |
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Communication and Presentation |
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Verbal and Written Communication |
Clarity |
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Presentation Skills |
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This marketing interview rubric provides a structured framework to assess candidates comprehensively. It helps identify individuals who align with our company's marketing needs and values. Interviewers should use this rubric consistently to ensure fair evaluations.
[Your Company Name]
[Your Company Email]
[Your Company Address]
[Your Company Number]
[Your Company Website]
[Your Company social media]
[Your Name]
[Your Email]
