Marketing Interview Rubric

Welcome to the marketing interview rubric for [Your Company Name]. This comprehensive guide is designed to assist interviewers in evaluating candidates for marketing positions within our organization. It ensures a structured and fair assessment of candidates' skills, knowledge, and suitability for various marketing roles.

Instructions:

For each criterion, use the rating scale from 1 to 5 to assess the candidate's performance:

• 5 - Excellent: The candidate demonstrates exceptional skills and knowledge in this area.

• 4 - Good: The candidate performs well and meets expectations.

• 3 - Average: The candidate meets the minimum requirements but may have some room for improvement.

• 2 - Needs Improvement: The candidate's performance is below expectations and requires development.

• 1 - Unsatisfactory: The candidate's performance is significantly below expectations.

Marketing Strategy and Planning
Sub Competency	Criteria	5	4	3	2	1	Comments
Strategic Thinking	Market Understanding
	Goal Setting
	Planning
Digital Marketing
Online Presence	Social Media
	Website Optimization
	Email Marketing
Content Creation and Management
Content Strategy	Content Creation
	Content Distribution
Brand Management
Brand Strategy	Brand Awareness
	Brand Consistency
Data Analytics
Analytics Tools	Tool Familiarity
	Data Interpretation
Communication and Presentation
Verbal and Written Communication	Clarity
	Presentation Skills

This marketing interview rubric provides a structured framework to assess candidates comprehensively. It helps identify individuals who align with our company's marketing needs and values. Interviewers should use this rubric consistently to ensure fair evaluations.

[Your Company Name]

[Your Company Email]

[Your Company Address]

[Your Company Number]

[Your Company Website]

[Your Company social media]

[Your Name]

[Your Email]

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