Marketing Trade Show Competitor Analysis Form

Event Details:

Event Name: [Insert Event Name]

Event Date: [Insert Date]

Booth Number: B-15

Location: [Insert Event Location]

Competitor Information:

Competitor Name		Product/Service Offered	Booth Location	Key Contact
1	Tech Innovators	Innovative Tech Solutions	Booth C-12	John Smith (CEO)
2
3
4
5

Competitor Analysis:

For each competitor, provide a brief analysis of the following:

Product/Service Offerings:

Describe their main products/services. Are there any unique features or advantages they offer?

Competitor Name	Description
Tech Innovators	Tech Innovators offer cutting-edge solutions for various industries, including AI, IoT, and cybersecurity. They focus on scalable software solutions and hardware integrations, emphasizing user-friendly interfaces.

Booth Presentation:

Evaluate the design and layout of their booth. Note any engaging elements or interactive displays.

Competitor Name	Evaluation
Tech Innovators	The booth is well-designed with interactive product demos, large LED screens showcasing their products, and a comfortable seating area for discussions. It effectively grabs attendees' attention.

Marketing Materials:

Examine their brochures, flyers, or promotional materials. Assess the quality and effectiveness of their marketing collateral.

Competitor Name	Evaluation
Tech Innovators	Their brochures are professionally designed, with clear product descriptions and benefits. They also offer USB drives with product information for easy access.

Overall Impression:

Provide a summary of your overall impression of each competitor. Highlight any key strengths or weaknesses observed.

Competitor Name	Overall Impression
Tech Innovators	The staff is friendly, knowledgeable, and approachable. They engage attendees effectively, answering questions and demonstrating their products with enthusiasm.

Recommendations:

Based on your analysis, suggest strategies or improvements for your own booth and marketing efforts. Identify opportunities to differentiate your company from competitors.

Competitor Name	Recommendations
Tech Innovators	Consider incorporating virtual reality (VR) demos to enhance the interactive experience and continue to emphasize user-friendliness in marketing materials