Marketing Media Appearance Evaluation
MARKETING MEDIA APPEARANCE EVALUATION
As [Your Company Name] continually seeks to enhance its public image and brand resonance, evaluating our media appearances is crucial. This document establishes criteria to assess the impact, quality, and effectiveness of each media appearance, ensuring alignment with our branding and strategic communication goals.
Instructions for Evaluation:
-
Complete the Media Appearance Details section post-appearance.
-
Score each criteria in the Appearance Evaluation Metrics, considering the entire context of the appearance.
-
Note observations and subsequent recommendations.
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Gather feedback and responses from various platforms.
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Determine the next steps based on the overall assessment and set deadlines.
1. Media Appearance Details:
|
Detail |
Information |
|
Date of Appearance |
[Date] |
|
Media Outlet/Platform |
|
|
Type of Appearance (Interview, Feature, etc.) |
|
|
Duration/Length |
|
|
A representative from [Company Name] |
[Name] |
2. Appearance Evaluation Metrics
|
Criteria |
Rating (1-5) |
Comments |
|
Alignment with Brand Messaging |
[4] |
[Strong alignment with most brand messages. A few points could be elaborated more to ensure clarity and full alignment with the brand's core values.] |
|
Clarity of Communication |
[Rating] |
[Comment] |
|
Audience Engagement/Reception |
[Rating] |
[Comment] |
|
Visual/Aesthetic Presentation |
[Rating] |
[Comment] |
|
Overall Impact & Effectiveness |
[Rating] |
[Comment] |
Rating Scale:
1 - Poor | 2 - Below Average | 3 - Average | 4 - Above Average | 5 - Excellent
3. Key Takeaways & Recommendations
|
Observations |
Recommendations |
|
|
|
2. |
2. |
|
3. |
3. |
4. Feedback & Responses
|
Platform/Outlet |
Public Feedback/Reactions |
|
Social Media |
[Twitter: "Incredible insights from [Your Company Name]'s representative on today's segment! 👏 #Impressed"] |
|
Media Outlet's Website/Comments Section |
|
|
Direct Emails to [Your Email] |
5. Next Steps & Action Items:
|
Action Item |
Responsible Person |
Deadline (MM/DD/YYYY) |
|
[Update visual aids to match brand guidelines] |
[Name] |
[5/15/2050] |
Reviewer & Approval:
Reviewer: [Your Name]
Email: [Your Email]
Phone: [Your Company Number]
[Month-Day-Year]
