Free Marketing Sponsorship Assessment Template
Marketing Sponsorship Assessment
Sponsorship Opportunity Details: |
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Name of Event/Organization: |
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Event/Organization Website: |
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Event/Organization Description: |
Sponsorship Proposal Overview: |
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Summary of Sponsorship Proposal: |
[Company Name] has been presented with an opportunity to sponsor the [Marketing Event], one of the premier technology events of the year. The proposal includes various sponsorship packages to enhance our brand's visibility and reputation in the tech industry. |
Marketing Objectives: |
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What are the specific marketing objectives for this sponsorship opportunity? |
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Target Audience: |
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Describe the target audience for the event/organization: |
C-level executives, tech enthusiasts, investors, and innovators from various industries seeking the latest technological advancements. |
Alignment with Brand Values: |
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How does this sponsorship opportunity align with our company's brand values and mission? |
[Marketing Event] shares our commitment to innovation and technological advancement. It offers a platform to showcase our products and expertise, reinforcing our position as a tech leader. |
Key Benefits: |
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List the key benefits and advantages of participating in this sponsorship: |
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Budget and Investment: |
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Total sponsorship investment requested: |
$ [00000] USD |
Breakdown of sponsorship costs: |
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Marketing Activation: |
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Outline the marketing activation opportunities and strategies for our brand during the sponsorship (e.g., signage, social media, onsite presence, etc.): |
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Competitive Analysis: |
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Are our competitors involved in this sponsorship opportunity? If yes, how? |
Yes, Competitor A is also a Gold Sponsor with a similar booth and speaking opportunity. |
Measurable Outcomes: |
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What key performance indicators (KPIs) will be used to measure the success of this sponsorship? |
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Risk Assessment: |
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Identify potential risks or challenges associated with this sponsorship and how they will be mitigated: |
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Approval and Next Steps: |
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Who within the company needs to approve this sponsorship opportunity? |
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What are the next steps if approval is granted? |
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Additional Comments/Notes: |
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Include any additional comments or notes relevant to this assessment: |
This sponsorship presents a unique opportunity to position [Company Name] as a tech industry leader in [Year]. The proposed benefits align well with our marketing goals for the upcoming year. |