Marketing Brand Image Questionnaire

Marketing Brand Image Questionnaire

Welcome to the [Your Company Name] Marketing Brand Image Questionnaire. We value your insights and feedback as they help us understand how our brand is perceived and how we can improve. Please take a few minutes to complete this questionnaire. Your responses are confidential and will be used for research purposes only.

  • Company Name: [Your Company Name]

  • Contact Email: [Your Company Email]

  • Company Address: [Your Company Address]

  • Company Phone Number: [Your Company Number]

  • Company Website: [Your Company Website]

  • Social Media: [Your Company Social Media]

Instructions for Users: Please fill in your name and email below for reference.

  • Your Name: [Your Name]

  • Your Email: [Your Email]

Section 1: Demographics

Help us understand more about you. Your demographic information will remain confidential.

Question

Answer Choices

Age

  • Under 18

  • 18-24

  • 25-34

  • 35-44

  • 45-54

  • 55-64

  • 65 or older

Gender

  • Male

  • Female

  • Non-binary/Other

Location

  • City

  • Suburb

  • Rural

Household Income

  • Under $30,000

  • $30,000 - $50,000

  • $50,001 - $75,000

  • $75,001 - $100,000

  • Over $100,000

Education Level

  • High School or less

  • Some College

  • Bachelor's Degree

  • Master's Degree

  • Doctorate or higher

Section 2: Brand Awareness

1. Have you heard of [Your Company Name]?

  • Yes

  • No

2. How did you first hear about [Your Company Name]? (Check all that apply)

  • Television

  • Online Advertisement

  • Social Media

  • Word of Mouth

  • Other (Please specify): ____________

Section 3: Brand Associations

1. What words or phrases come to mind when you think of [Your Company Name]? (Please list up to three)

  • ______________

  • ______________

  • ______________

2. What qualities do you associate with [Your Company Name]? (Select all that apply)

  • Quality

  • Innovation

  • Reliability

  • Trustworthiness

  • Affordability

  • Luxury

  • Eco-friendly

  • Other (Please specify): ____________

Section 4: Brand Perceptions

1. How would you describe [Your Company Name] compared to its competitors? (Open-ended response)


2. What do you think [Your Company Name] stands for? (Open-ended response)


Section 5: Brand Loyalty and Usage

1. How often do you use [Your Company Name] products/services?

  • Daily

  • Weekly

  • Monthly

  • Rarely

  • Never

2. How likely are you to recommend [Your Company Name] to others?

  • Very Likely

  • Likely

  • Neutral

  • Unlikely

  • Very Unlikely

Section 6: Brand Satisfaction

1. On a scale from 1 to 10, how satisfied are you with your experiences with [Your Company Name]? (1 being very dissatisfied, 10 being very satisfied)

  • 1

  • 2

  • 3

  • 4

  • 5

  • 6

  • 7

  • 8

  • 9

  • 10

Section 7: Additional Comments

Please use the space below to provide any additional comments, suggestions, or feedback you may have regarding [Your Company Name]. Your input is highly valuable to us.


Thank you for taking the time to complete our Marketing Brand Image Questionnaire. Your feedback is greatly appreciated and will help us in our ongoing efforts to enhance our brand and services.

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