Marketing Crisis Response Resolution
Marketing Crisis Response Resolution
Introduction
The Marketing Crisis Response Resolution Document is designed to provide a structured approach for addressing and resolving marketing crises that may arise during marketing campaigns or events. It outlines the steps, responsibilities, and procedures to be followed when responding to unforeseen crises to protect the reputation and interests of our organization.
Crisis Response Levels
|
CRISIS LEVEL |
DESCRIPTION |
RES. PERSON |
ACTION |
|
LEVEL ONE |
An issue or incident has been identified that may impact the event or marketing campaign. |
Any employee/department involved in the level one crisis. |
|
|
LEVEL TWO |
The crisis has escalated, requiring a comprehensive assessment and response. |
Crisis Management Team |
|
|
LEVEL THREE |
The crisis resolution phase focuses on addressing the issue and mitigating its impact. |
Crisis Management Team |
|
|
LEVEL FOUR |
The crisis has been resolved, and it is essential to review and learn from the experience. |
Crisis Management Team |
|
Crisis Communications
In the event of a marketing crisis, communication is essential to maintain transparency and manage public perception. A designated spokesperson or communications team will handle all external communications and address the media, affected parties, and the public as necessary.
Conclusion
The Marketing Crisis Response Resolution Document serves as a critical tool to guide our response to marketing crises. By following the prescribed response levels and procedures, we aim to address crises swiftly and effectively to minimize their impact and protect our brand and reputation.
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