Marketing Media ROI Evaluation
Marketing Media ROI Evaluation
Project: [Campaign Name]
Evaluation Period: [Quarter( ) Year]
Media Segments:
Social Media
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Total Expenses: $10,000
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Total Revenue Generated: $25,000
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ROI Calculation: [(25,000 - 10,000) / 10,000] = 150%
Email Marketing
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Total Expenses: $5,000
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Total Revenue Generated: $12,000
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ROI Calculation: [(12,000 - 5,000) / 5,000] = 140%
Print Advertising
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Total Expenses: $8,000
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Total Revenue Generated: $10,000
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ROI Calculation: [(10,000 - 8,000) / 8,000] = 25%
Television
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Total Expenses: $20,000
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Total Revenue Generated: $30,000
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ROI Calculation: [(30,000 - 20,000) / 20,000] = 50%
Radio
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Total Expenses: $6,000
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Total Revenue Generated: $7,000
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ROI Calculation: [(7,000 - 6,000) / 6,000] = 16.67%
Online Platforms (e.g., Website, Blog)
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Total Expenses: $7,000
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Total Revenue Generated: $10,000
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ROI Calculation: [(10,000 - 7,000) / 7,000] = 42.86%
ROI Metrics:
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Total ROI (Overall): 56.92%
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ROI for Each Segment:
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Social Media: 150%
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Email Marketing: 140%
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Print Advertising: 25%
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Television: 50%
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Radio: 16.67%
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Online Platforms: 42.86%
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Key Performance Indicators:
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Click-through rates
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Conversion rates
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Website traffic
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Brand mentions
Recommendations:
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Increase budget allocation to Social Media and Email Marketing.
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Reevaluate the effectiveness of Print Advertising.
Next Steps:
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[Quarter( ) Year]: Implement budget reallocation and review campaign strategies.
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Responsible Team Members: [Member's Name] (Member's Position), [Member's Name] (Member's Position), etc.
