Marketing Engagement Rubric
Marketing Engagement Rubric
|
Criteria |
Exceptional (4) |
Basic (2) |
Limited (1) |
|
Audience Understanding |
Shows profound comprehension of the target audience, encompassing their needs, preferences, and pain points. |
Has basic understanding of audience but can improve in meeting specific needs. |
Lacks clarity on audience needs. |
|
Content Relevance |
Provides highly relevant content that directly addresses the audience's interests and concerns. |
Some content may not be directly aligned with the audience's interests. |
Content is often irrelevant and fails to resonate with the audience. |
|
Engagement Channels |
Utilizes a wide array of engagement channels effectively, including social media, email, webinars, and more. |
Mainly relies on a single engagement channel. |
Fails to leverage multiple channels, resulting in limited reach and engagement. |
|
Consistency |
Maintains a consistent and regular posting schedule, fostering ongoing engagement. |
Inconsistent posting may lead to sporadic engagement patterns. |
Lacks consistency in content posting, hindering long-term audience engagement. |
|
Interaction and Response |
Actively engages with the audience by responding promptly to comments, questions, and feedback. |
Interaction with the audience is limited, and responses may be infrequent. |
Rarely interacts with the audience or responds to their inquiries. |
Overall Assessment:
-
Exceptional (16-20): The marketing engagement efforts are exemplary, demonstrating a deep understanding of the audience, relevance in content, diverse channel usage, consistency, and active interaction.
-
Basic (6-10): Engagement strategies show potential but need significant improvement in multiple aspects.
-
Limited (5 or below): The marketing engagement is lacking and requires a comprehensive overhaul to be effective.
