Marketing Paid Ad Performance Questionnaire

What is your primary marketing goal for using paid ads?

Select the main objective that you aim to achieve with paid ads.

• Increase brand awareness

• Generate leads

• Boost sales

• Drive website traffic

Which advertising platforms are you currently using?

Select all platforms you are using for paid ads.

• Google Ads

• Facebook Ads

• Instagram Ads

• LinkedIn Ads

• Other

How do you measure the success of your ads?

Describe the key performance indicators you use.

What is your average monthly ad spend?

Specify your budget range for running paid ads.

What is your target audience?

Describe the characteristics of your ideal customer.

What type of ad content do you find most effective?

Choose the type of content that yields the best results.

• Image Ads

• Video Ads

• Carousel Ads

• Text Ads

Have you experienced any challenges with your paid ads?

Mention any obstacles you face in running ad campaigns.

What is your desired action or conversion from an ad?

Select the action you want users to take after viewing an ad.

• Purchase a product/service

• Sign up/register

• Visit website/landing page

• Request a quote

How often do you analyze your ad performance?

Select the frequency at which you assess the results of your ads.

• Daily

• Weekly

• Monthly

Have you ever run A/B tests on your ads?

Let us know if you've experimented with different ad versions.

• Yes

• No

Do you use any automation tools for managing ads?

Specify whether you automate any aspect of ad management.

• Yes

• No

What improvements would you like to see in your ad performance?

Share any ideas or goals you have for improving your ad results.

Do you outsource your ad management?

Indicate whether you handle this internally or use an external agency.

• Yes

• No

Rate your satisfaction with current paid ad results

Provide your level of satisfaction with your ad campaigns.

• Very satisfied

• Satisfied

• Neutral

• Dissatisfied

• Very dissatisfied

If applicable, provide suggestions on how to further improve.

We welcome your ideas on how we could enhance our services or products.