Marketing Paid Ad Performance Questionnaire
MARKETING PAID AD PERFORMANCE QUESTIONNAIRE
This questionnaire is designed to evaluate the effectiveness of your paid advertising campaigns. The goal is to gather insights into various aspects of your ad performance, from targeting to ROI, to help refine future strategies. Please complete all sections in as much detail as possible.
Instructions:
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Please answer each question as accurately as possible.
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For multiple-choice questions, select the option that best describes your experience.
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For open-ended questions, provide a detailed response in the space provided.
Table: Paid Ad Performance Metrics
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Your Response |
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1. What was the objective of your most recent ad campaign? |
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2. Which advertising platform did you use? |
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3. What was your total ad budget? |
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4. How long did the campaign run? |
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5. What was the average Cost Per Click (CPC)? |
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6. What was the Click-Through Rate (CTR)? |
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7. How many conversions were generated? |
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8. What was the Conversion Rate? |
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9. What was the Return on Ad Spend (ROAS)? |
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10. Were the ads A/B tested? |
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11. If yes, which version performed better? |
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12. What audience demographics were targeted? |
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13. Were there any unexpected issues with the campaign? |
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14. What would you do differently in the next campaign? |
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15. Any additional comments or observations? |
Please review your responses before submitting. Your input is crucial for improving our marketing strategies and achieving better ROI in future advertising campaigns. Thank you for taking the time to complete this questionnaire.
