Free Marketing Click Path Rubric Template

MARKETING CLICK PATH RUBRIC

Name: [Your Name]

Document Number: 

Position: 

Date: 

Instructions: Select a website or platform, assess each step using provided criteria (1-5), and offer improvement recommendations based on the scores and notes.

Step 1: Landing Page

Clarity (1-5

Relevance (1-5)

  • Unclear

  •  Somewhat clear

  •  Moderately clear

  •  Very clear

  •  Extremely clear

  • Not relevant

  •  Somewhat relevant

  •  Moderately relevant

  •  Highly relevant

  •  Extremely relevant

Call to Action (CTA) (1-5)

Loading Speed (1-5)

  • Weak or missing

  •  Below average

  •  Adequate

  •  Strong

  •  Compelling

  • Very slow

  •  Slow

  •  Average

  •  Fast

  •  Very fast

Step 2: Navigation

Menu Clarity (1-5)

Ease of Finding Information (1-5)

  • Confusing

  •  Somewhat confusing

  •  Clear

  •  Very clear

  •  Extremely clear

  • Difficult

  •  Somewhat difficult

  •  Moderate

  •  Easy

  •  Very easy

Step 3: Content Quality

Relevance (1-5)

Visual Appeal (1-5)

  • Irrelevant

  •  Somewhat relevant

  •  Moderately relevant

  •  Highly relevant

  •  Extremely relevant

  • Unattractive

  •  Somewhat attractive

  •  Appealing

  •  Very appealing

  •  Extremely appealing

Step 4: Conversion Opportunities

CTA Placement (1-5)

Form Optimization (1-5)

  • Poor placement

  •  Below average placement

  •  Adequate placement

  •  Good placement

  •  Excellent placement

  • Poorly optimized

  •  Somewhat optimized

  •  Moderately optimized

  •  Well optimized

  •  Highly optimized

Step 5: Mobile Responsiveness

Mobile Compatibility (1-5)

Mobile Speed (1-5)

  • Incompatible

  •  Somewhat compatible

  •  Moderately compatible

  •  Highly compatible

  •  Fully compatible

  • Very slow

  •  Slow

  •  Average

  •  Fast

  •  Very fast

Recommendations

Provide specific recommendations for improving the user experience and marketing effectiveness on the website or platform you evaluated.



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