Marketing Demographic Assessment

Company: [Your Company Name]

Date of Assessment: [Date]

I. Introduction

This demographic assessment aims to provide an overview of our target audience, allowing us to better tailor our marketing efforts to reach and engage with potential customers effectively.

II. Audience Profile

A. Age

• 25-50

B. Gender

• Male: 55%

• Female: 40%

• Non-binary: 5%

C. Location

• Urban: 60%

• Suburban: 30%

• Rural: 10%

D. Education

• High School or Less: 20%

• Some College/Associate's Degree: 40%

• Bachelor's Degree: 30%

• Master's Degree or Higher: 10%

E. Household Income (annual)

• Under $30,000: 25%

• $30,000 - $60,000: 40%

• $60,001 - $90,000: 25%

• Over $90,000: 10%

III. Consumer Behavior

A. Online Shopping

• Regular online shoppers: 65%

• Occasional online shoppers: 30%

• Rarely/never shop online: 5%

B. Preferred Social Media Platforms

• Facebook: 40%

• Instagram: 30%

• Twitter: 15%

• LinkedIn: 10%

• TikTok: 5%

C. Mobile Device Usage

• Android: 50%

• iOS: 45%

• Other: 5%

D. Interests/Hobbies

• Technology: 25%

• Fitness and Wellness: 20%

• Travel: 15%

• Food and Cooking: 10%

• Fashion: 10%

• Home Decor: 10%

• Outdoor Activities: 5%

• Arts and Culture: 5%

IV. Conclusion

This demographic assessment provides a snapshot of our target audience, helping us understand their age, gender, location, education, and consumer behavior. Armed with this information, we can create more personalized and effective marketing campaigns to reach and engage with potential customers successfully.

Marketing Templates @ Template.net