Marketing Tracking Rubric
Marketing Tracking Rubric
This Marketing Tracking Rubric is a tool for assessing the performance of our marketing efforts. It is designed to provide us with a clear view of our marketing metrics and KPIs, aiding data-driven decision-making and continuous improvement.
|
Metric Category |
Specific Metrics and KPIs |
Period Covered |
Date of Evaluation |
|
Website Analytics |
Total Website Visits Unique Visitors Pageviews Bounce Rate Average Session Duration |
Monthly |
10/01/2050 |
|
Social Media |
Total Followers (per platform) Likes, Shares, Comments Follower Growth Rate |
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|
Email Marketing |
Number of Campaigns Sent List Churn Rate |
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|
Paid Advertising |
Number of Campaigns Run |
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|
Content Marketing |
Number of Blog Posts Published |
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|
Offline Marketing |
Number of Events Attended |
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|
Marketing Expenses |
Breakdown of Marketing Budget |
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|
Customer Feedback and Surveys |
Net Promoter Score (NPS) Number of Feedback Responses Common Themes and Issues |
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|
Competitor Analysis |
Competitor Traffic and Engagement Metrics |
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|
Recommendations and Action Plan |
Key Findings Action Plan Budget Adjustments Improvement Strategies |
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|
Conclusion and Executive Summary |
Summary of the period's marketing performance Key takeaways and achievements |
Disclaimer:
The data presented in this rubric is a snapshot of our marketing activities at specific points in time and may have limitations. It should be used in conjunction with other qualitative analyses for well-informed decisions. We are committed to safeguarding customer data and will adjust the rubric as needed to reflect our evolving goals and objectives.
