Marketing Tracking Rubric

This Marketing Tracking Rubric is a tool for assessing the performance of our marketing efforts. It is designed to provide us with a clear view of our marketing metrics and KPIs, aiding data-driven decision-making and continuous improvement.

Metric Category	Specific Metrics and KPIs	Period Covered	Date of Evaluation
Website Analytics	Total Website Visits Unique Visitors Pageviews Bounce Rate Average Session Duration	Monthly	10/01/2050
Social Media	Total Followers (per platform) Likes, Shares, Comments Follower Growth Rate
Email Marketing	Number of Campaigns Sent Open Rate Click-Through Rate (CTR) Conversion Rate New Subscribers Unsubscribers List Churn Rate
Paid Advertising	Number of Campaigns Run Impressions Click-Through Rate (CTR) Cost Per Click (CPC) Conversion Rate Return on Ad Spend (ROAS)
Content Marketing	Number of Blog Posts Published Pageviews Time on Page Downloads/Registrations Engagement Metrics
Offline Marketing	Number of Events Attended Leads Generated Cost Per Lead Ad Placements Response Metrics (e.g., QR code scans)
Marketing Expenses	Breakdown of Marketing Budget Overall Marketing ROI ROI by Marketing Channel
Customer Feedback and Surveys	Net Promoter Score (NPS) Customer Satisfaction Score (CSAT) Number of Feedback Responses Common Themes and Issues
Competitor Analysis	Competitor Traffic and Engagement Metrics Ad Spend and Strategies Market Share Change
Recommendations and Action Plan	Key Findings Action Plan Budget Adjustments Improvement Strategies
Conclusion and Executive Summary	Summary of the period's marketing performance Key takeaways and achievements

Disclaimer:

The data presented in this rubric is a snapshot of our marketing activities at specific points in time and may have limitations. It should be used in conjunction with other qualitative analyses for well-informed decisions. We are committed to safeguarding customer data and will adjust the rubric as needed to reflect our evolving goals and objectives.

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