Email Marketing Drip Campaign Checklist
Email Marketing Drip Campaign Checklist
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Checklist Date: |
Campaign Planning
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Clearly define campaign goals and objectives.
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Identify the specific audience segment or persona.
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Plan content and messaging for each email.
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Determine the number of emails and timing.
Email Creation
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Create responsive and visually appealing email templates.
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Craft attention-grabbing subject lines.
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Personalize emails with recipient information.
Automation Setup
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Choose and set up the email marketing automation platform.
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Set up segmentation to target the right audience.
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Create the email sequence, triggers, and conditions.
Testing and Optimization
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A/B testing for subject lines, content, and design.
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Ensure emails are mobile-friendly.
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Test email deliverability to avoid spam filters.
Compliance
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Ensure you have consent from recipients to send emails.
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Verify that emails adhere to CAN-SPAM Act requirements.
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Launch and Monitoring
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Initiate the campaign.
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Regularly monitor campaign performance, open rates, click-through rates, and conversions.
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Use analytics to evaluate campaign success and make adjustments.
Follow-up and Engagement
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Implement lead scoring to prioritize leads for sales outreach.
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Create triggers for follow-up emails based on recipient engagement.
Reporting
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Maintain records of campaign performance, learnings, and areas for improvement.
