Marketing Budget Amendment Memo

Date: [Month Day, Year]

Reference Number:

To: [Recipient’s Name]

[Recipient’s Position]

[Recipient’s Company Name]

From: [Your Name]

[Your Position]

[Your Company Name]

Dear John,

I am writing to request an amendment to our current marketing budget for the fiscal year [Year]. In light of recent developments and our evolving marketing strategy, we believe it is essential to make some adjustments to ensure the effective execution of our marketing initiatives.

Current Budget Details

Our existing marketing budget for [Year] stands at $[0,000,000], distributed across various activities as follows:

Advertising	$600,000

Proposed Changes

We propose the following adjustments to the budget:

Increase In Digital Marketing: We request an additional allocation of $[000,000] to our digital marketing efforts. This increase is necessary to capitalize on the growing online market and expand our digital presence.
Reduction In Events Budget: In response to ongoing restrictions related to in-person events and after a review of their effectiveness, we propose a reduction of $[000,000] in the events budget.
New Influencer Marketing Initiative: We recommend introducing a new line item with an allocation of $[000,000] for an influencer marketing campaign. This aligns with our strategy to leverage influencer partnerships for increased brand visibility.

Justification

The increase in digital marketing will enhance our online reach and engagement, responding to shifting consumer behavior.
Reducing the event's budget is a practical decision considering current circumstances and will allow us to reallocate funds to more impactful channels.
The influencer marketing initiative aims to leverage the popularity of influencers within our niche to drive brand awareness and sales.

Financial Impact

The proposed changes result in a revised marketing budget of $[0,000,000], distributed as follows:

Advertising	$600,000

Approval Request

We kindly request your approval of these budget amendments to ensure the successful execution of our revised marketing strategy. The sooner these changes are implemented, the more effectively we can adapt to the evolving marketing landscape.

Timeline

We propose that these budget amendments go into effect on [Month Day, Year], to align with the start of the next quarter. Please let us know if you require further information or wish to discuss this proposal in more detail.

Supporting Documentation

Attached, please find a summary of our market research and data analysis supporting these proposed changes.

In conclusion, we are confident that these adjustments will better position our marketing efforts for success in the coming year. We are available to discuss this proposal at your earliest convenience.

Thank you for your consideration.

Sincerely,

[Your Name]

[Your Position]

[Your Email]