Email Marketing New Subscriber Evaluation Template
Share
Email Marketing New Subscriber Evaluation
This document aims to systematically evaluate new subscribers to [Your Company Name]'s email marketing list. The evaluation criteria are organized into various categories including Subscriber Information, Engagement Levels, Segmentation & Personalization, List Health, and Legal Compliance. This standardized assessment allows us to better understand our new subscribers and tailor our marketing strategies to optimize engagement and ROI.
Evaluation Criteria
Criteria | Description | Yes/No | Notes |
Subscriber Information | |||
Valid Email Address | Is the subscriber's email address valid? | Yes | Verified through double opt-in process |
Contact Information | Does the subscriber have complete contact info? | No | Missing phone number |
Engagement Levels | |||
Open Rate | Has the subscriber opened at least one email? | ||
Click-through Rate | Has the subscriber clicked any links? | ||
Segmentation & Personalization | |||
Demographics | Do we have demographic information? | ||
Interests | Has the subscriber shown interest in any products/services? | ||
List Health | |||
Bounce Rate | Have any emails bounced back? | ||
Spam Reports | Have any emails been marked as spam? | ||
Legal Compliance | |||
Opt-In Confirmation | Was the opt-in confirmed? | ||
Privacy Policy Acknowledgment | Did the subscriber acknowledge the privacy policy? | ||
Miscellaneous | |||
Customer Feedback | Any feedback or inquiries from the subscriber? | ||
Evaluation Summary:
Based on the evaluation, the new subscriber has engaged minimally with our email content but has successfully opted-in and has not triggered any negative markers like bounces or spam reports. Additional demographic data is needed for better segmentation and personalized marketing strategies.
Templates
Evaluation
Templates
