Marketing Cost-Effectiveness Survey

Dear Valued Participant,

We greatly appreciate your participation in our Marketing Cost-Effectiveness Survey. Your insights are invaluable in helping us refine our marketing strategies for the better. Please take a few minutes to complete the following questionnaire.

Participant Information

Name (Optional):

• I prefer to remain anonymous

Email Address (Optional):

• I prefer not to provide my email address

Demographics

Age

• Under 18 years old

• 18 to 24 years old

• 25 to 34 years old

• 35 to 44 years old

• 45 to 54 years old

• 55 to 64 years old

• 65 years old or over

Gender

• Male

• Female

• Non-Binary/Other

• Prefer Not To Say

Location

• Urban

• Suburban

• Rural

Marketing Channels And Campaigns Evaluation

Which marketing channels do you recall encountering in the past 12 months? (Check all that apply)

	Social Media (e.g., Facebook, Instagram)
	Email Marketing
	Search Engine Advertising (e.g., Google Ads)
	TV Advertising
	Radio Advertising
	Print Advertising (e.g., magazines, newspapers)
	Outdoor Advertising (e.g., billboards)
	Influencer Marketing
	Other (please specify):

Please rate the effectiveness of the marketing channels you encountered on a scale of 1 to 5, with 1 being "Not effective" and 5 being "Highly effective."

Channels	1	2	3	4	5
Social Media:
Email Marketing:
Search Engine Advertising:
TV Advertising:
Radio Advertising:
Print Advertising:
Outdoor Advertising:
Influencer Marketing:

Have you made a purchase or taken a specific action as a result of any of the marketing campaigns you encountered in the past 12 months?

• Yes

• No

Did you feel that the money spent on these marketing campaigns provided a good return on investment? Please elaborate.

Do you think the marketing budget was appropriately allocated across different channels and campaigns? Why or why not?

Overall Satisfaction And Suggestions

On a scale of 1 to 5, how satisfied are you with the marketing campaigns you encountered in the past year, with 1 being "Not satisfied" and 5 being "Very satisfied"?

• 1

• 2

• 3

• 4

• 5

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Thank you for participating in our Marketing Cost-Effectiveness Survey! Your input is essential in helping us enhance our marketing strategies.

If you have any further feedback or would like to be contacted regarding your responses, please provide your email address, and we will be in touch.

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