Influencer Brief
Influencer Brief
Prepared by: [YOUR NAME]
1. Company Overview
[YOUR COMPANY NAME] is a leading provider of sustainable fashion solutions, committed to revolutionizing the industry through eco-friendly practices and innovative design. Founded in 2050, our mission is to offer consumers stylish, high-quality clothing while minimizing our environmental footprint. Our product range includes a diverse selection of apparel and accessories, all made from ethically sourced materials and produced in factories that adhere to fair labor standards.
With a strong emphasis on sustainability, [YOUR COMPANY NAME] has gained recognition for its pioneering efforts in the fashion industry. Our commitment to environmental responsibility extends beyond our products to our operations, with initiatives in place to reduce waste, conserve energy, and promote recycling throughout our supply chain.
2. Campaign Overview
The primary aim of our influencer campaign is to increase brand awareness and drive the sales of our new product line. Success would be measurable through KPIs such as engagement rate, website traffic, and conversion rate.
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Increased brand awareness
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Drive sales of a new product line
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Increase website traffic
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Improve engagement rate
3. Desired Deliverables
The expected output from the influencers can be product reviews, blog posts, social media posts, or even vlogs showcasing the usage/effectiveness of our product.
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Include a call to action in each post
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Posts must include high-resolution photos of the product
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At least one Instagram story each week of the campaign
4. Target Audience
Our target audience for this campaign is young adults aged between 18-25 years who have an affinity for lifestyle, fashion, and wellness products. The desired demographic aspects are as follows:
|
Age |
Interests |
Geography |
|---|---|---|
|
18-25 years |
Lifestyle, Fashion, Wellness |
United States, Europe |
5. Brand Guidelines
To maintain the integrity and consistency of our brand, we have established the following guidelines that should be adhered to during the campaign.
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The brand's voice should be authentic and engaging
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Avoid negative or conflicting messages
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The logo should not be altered or manipulated
6. Timelines
The desired campaign start date is as soon as contracts are finalized and the campaign is expected to run for three months.
|
Start date |
End date |
|---|---|
|
As soon as contracts are finalized |
Three months from start date |
7. Compensation Terms
We offer a variety of compensation models including flat rate, cost-per-engagement, or product trade. This will be negotiated on a case-by-case basis.
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Flat Rate
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Cost-per-engagement
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Product trade
8. Legal and Contractual Requirements
Influencers must comply with all FTC disclosure guidelines and provide usage rights for all content created. They should also refrain from promoting competitors during the campaign period.
9. Additional Information
If you are interested in collaborating with us on this campaign, please confirm your acceptance by [confirmation deadline]. Upon confirmation, we will provide you with detailed campaign briefs, product information (if applicable), and any additional resources you may need.
Thank you for considering this collaboration opportunity. We are excited about the potential impact we can achieve together and look forward to hearing from you soon.
[YOUR COMPANY EMAIL]
[YOUR COMPANY NUMBER]
[YOUR COMPANY SOCIAL MEDIA]
