Copywriting Brief
Copywriting Brief
Prepared by: [YOUR NAME]
Project Overview
This project aims to create compelling and engaging copy for our new product launch. The content will be used across various platforms including the website, social media, and email marketing campaigns. The goal is to attract attention, inform potential customers, and drive conversions.
Target Audience
Our target audience includes:
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Youth aged 18-25 interested in tech gadgets
-
Young professionals aged 25-35 looking for productivity tools
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Tech enthusiasts aged 35-45 who enjoy the latest innovations
Key Messages
The copy should convey the following key messages:
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State-of-the-art technology that enhances productivity
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User-friendly design prioritizing customer experience
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Competitive pricing without compromising quality
Tone and Style
The tone should be:
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Informative yet approachable
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Exciting and engaging
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Trustworthy and credible
Content Requirements
|
Content Type |
Platform |
Word Count |
|---|---|---|
|
Website Copy |
Homepage, Product Pages |
500-700 words |
|
Email Marketing |
Newsletter, Promotional Emails |
300-500 words |
|
Social Media |
Facebook, Twitter, Instagram |
50-100 words per post |
Competitor Analysis
Analyze competitors for inspiration and differentiation:
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Smart Solutions: Known for high-quality tech gadgets
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Fine Copies: Strong focus on customer support and satisfaction
-
Spring Writes: Innovative product designs
Timeline and Deliverables
The project timeline is as follows:
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Initial drafts: Within 2 weeks
-
Revisions: 1 week after receiving feedback
-
Final copy: 1 week after revisions
Contact Information
For any queries or further information, please contact:
-
Email: [YOUR EMAIL]
-
Phone: [YOUR COMPANY NUMBER]
