Sales PPC Lead Evaluation
Sales PPC Lead Evaluation
This document aims to evaluate the effectiveness of the Pay-Per-Click (PPC) campaigns we've undertaken in attracting high-value leads. The evaluation focuses on key performance indicators (KPIs), conversion rates, and ROI to determine the value each lead brings to [Your Company Name].
Evaluation Criteria
Cost Per Click (CPC)
|
Metrics |
Details |
|---|---|
|
Budget Allocated |
$[Amount] |
|
Total Clicks |
[Number] |
|
Average CPC |
$[Amount] |
Conversion Rate
|
Metrics |
Details |
|---|---|
|
Total Conversions |
[Number] |
|
Conversion Rate |
[Percentage] |
Lead Quality
|
Metrics |
Details |
|---|---|
|
High-Quality Leads |
[Number] |
|
Low-Quality Leads |
[Number] |
ROI Metrics
|
Metrics |
Details |
|---|---|
|
Total Cost |
$[Amount] |
|
Total Revenue |
$[Amount] |
|
ROI |
$[Amount] |
Summary and Insights:
CPC Analysis:
The average CPC of [$Amount] is below our industry-standard of [$Amount], suggesting an efficient use of budget in attracting clicks.
Conversion Rate:
A [Percentage] conversion rate indicates effective targeting and ad messaging, surpassing our initial goal of [Percentage].
Lead Quality:
Out of [Number] conversions, [Number] are considered high-quality leads. This suggests that our targeting parameters are effective.
ROI Metrics:
With an ROI of [Percentage], it's clear that the PPC campaign has been a highly profitable endeavor.
Recommendations:
-
Budget Adjustment: Given the high ROI, consider increasing the budget to scale the campaign.
-
Targeting Refinement: Focus on demographics that generate high-quality leads to improve overall campaign effectiveness.
-
Conversion Optimization: Test alternative ad copies and landing pages to see if we can further improve the conversion rate.
Prepared By: [Your Name], [Your Job Title]
Date: [Month, Day, Year]
