Creative Brief

Client Information

• Client Name: [Client Company Name]

• Contact Person: [Representative Name]

• Contact Email: [Representative Email]

• Contact Phone: [Representative Number]

Project Overview

• Project Name: New Product Launch Campaign

• Project Description: A comprehensive marketing campaign for the launch of [Client Company Name]'s new eco-friendly product line.

• Objective: Increase brand awareness and drive sales for the new product line.

Target Audience

• Audience Demographics: Ages 25-45, environmentally conscious, middle to upper-middle class.

• Audience Interests: Sustainability, eco-friendly products, healthy living.

• Audience Challenges: Finding reliable and effective eco-friendly products.

Key Messages

• Primary Message: "Innovative solutions for a greener future."

• Secondary Messages: "Sustainable choices made easy," "Join the movement for a cleaner planet."

Creative Requirements

• Brand Guidelines: Follow [Client Company Name]’s established guidelines for logo usage, colors, and typography.

• Design Preferences: Modern, clean, and vibrant with an emphasis on green and natural tones.

• Content Requirements: Highlight product features, benefits, and sustainability aspects.

Deliverables

• Items Needed: Social media ads, print flyers, website banners, email newsletters.

• Formats: JPEG, PDF, HTML

• Quantity: 10 social media ads, 5 print flyers, 3 website banners, 4 email newsletters

Timeline

Budget

• Total Budget: $50,000

• Payment Terms: 50% upfront, 50% upon completion.

Approval Process

• Approving Person/Team: Mark Smith, Marketing Director

• Approval Deadline: November 20, 2050

Additional Notes

• Emphasize the product’s unique selling points and align with Acme Corp’s mission statement.

Contact Information

• Name: [Your Name]

• Email: [Your Email]

[Your Company Name]

• Number: [Your Company Number]

• Address: [Your Company Address]

• Website: [Your Company Website]

• Social Media: [Your Company Social Media]

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