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Creative Brief
Client Information Client Name: [Client Company Name]
Contact Person: [Representative Name]
Contact Email: [Representative Email]
Contact Phone: [Representative Number]
Project Overview Project Name: New Product Launch Campaign
Project Description: A comprehensive marketing campaign for the launch of [Client Company Name] 's new eco-friendly product line.
Objective: Increase brand awareness and drive sales for the new product line.
Target Audience Audience Demographics: Ages 25-45, environmentally conscious, middle to upper-middle class.
Audience Interests: Sustainability, eco-friendly products, healthy living.
Audience Challenges: Finding reliable and effective eco-friendly products.
Key Messages Primary Message: "Innovative solutions for a greener future."
Secondary Messages: "Sustainable choices made easy," "Join the movement for a cleaner planet."
Creative Requirements Brand Guidelines: Follow [Client Company Name] ’s established guidelines for logo usage, colors, and typography.
Design Preferences: Modern, clean, and vibrant with an emphasis on green and natural tones.
Content Requirements: Highlight product features, benefits, and sustainability aspects.
Deliverables Items Needed: Social media ads, print flyers, website banners, email newsletters.
Formats: JPEG, PDF, HTML
Quantity: 10 social media ads, 5 print flyers, 3 website banners, 4 email newsletters
Timeline Milestone
Date
Project Start Date
September 1, 2050
Initial Concept Review
September 15, 2050
First Draft
October 15, 2050
Final Review
November 15, 2050
Deadline
November 30, 2050
Budget
Approval Process Approving Person/Team: Mark Smith, Marketing Director
Approval Deadline: November 20, 2050
Additional Notes Contact Information Name: [Your Name]
Email: [Your Email]
[Your Company Name]
Number: [Your Company Number]
Address: [Your Company Address]
Website: [Your Company Website]
Social Media: [Your Company Social Media]
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