Creative Brief
Creative Brief
Client Information
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Client Name: [Client Company Name]
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Contact Person: [Representative Name]
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Contact Email: [Representative Email]
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Contact Phone: [Representative Number]
Project Overview
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Project Name: New Product Launch Campaign
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Project Description: A comprehensive marketing campaign for the launch of [Client Company Name]'s new eco-friendly product line.
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Objective: Increase brand awareness and drive sales for the new product line.
Target Audience
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Audience Demographics: Ages 25-45, environmentally conscious, middle to upper-middle class.
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Audience Interests: Sustainability, eco-friendly products, healthy living.
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Audience Challenges: Finding reliable and effective eco-friendly products.
Key Messages
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Primary Message: "Innovative solutions for a greener future."
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Secondary Messages: "Sustainable choices made easy," "Join the movement for a cleaner planet."
Creative Requirements
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Brand Guidelines: Follow [Client Company Name]’s established guidelines for logo usage, colors, and typography.
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Design Preferences: Modern, clean, and vibrant with an emphasis on green and natural tones.
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Content Requirements: Highlight product features, benefits, and sustainability aspects.
Deliverables
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Items Needed: Social media ads, print flyers, website banners, email newsletters.
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Formats: JPEG, PDF, HTML
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Quantity: 10 social media ads, 5 print flyers, 3 website banners, 4 email newsletters
Timeline
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Milestone |
Date |
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Project Start Date |
September 1, 2050 |
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Initial Concept Review |
September 15, 2050 |
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First Draft |
October 15, 2050 |
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Final Review |
November 15, 2050 |
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Deadline |
November 30, 2050 |
Budget
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Total Budget: $50,000
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Payment Terms: 50% upfront, 50% upon completion.
Approval Process
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Approving Person/Team: Mark Smith, Marketing Director
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Approval Deadline: November 20, 2050
Additional Notes
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Emphasize the product’s unique selling points and align with Acme Corp’s mission statement.
Contact Information
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Name: [Your Name]
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Email: [Your Email]
[Your Company Name]
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Number: [Your Company Number]
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Address: [Your Company Address]
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Website: [Your Company Website]
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Social Media: [Your Company Social Media]
