Free Editorial Brief Template
Clear Instructions for Consistency
Prepared by [YOUR NAME]
Introduction
This comprehensive editorial brief is designed to provide clear instructions for maintaining consistency across all content pieces. In the ever-changing digital media landscape, the importance of a consistent brand voice and style that reasonably connects with the target audience cannot be overstated. Our methodology offers pragmatic and reliable guidelines on the tone, style, and content preferences that align with our brand's identity.
Target Audience
Defining the target audience is a vital first step in developing any successful content strategy. This understanding allows us to produce content that resonates with our readers, ultimately driving engagement and conversions. The table below illustrates our target audience demographics and their content preferences.
|
Demographics |
Content Preferences |
|---|---|
|
Age: 18-30 |
Infographics, interactive quizzes |
|
Age: 30-50 |
Blog posts, E-books |
Desired Tone
The tone of our content can strongly influence the perception of our brand. It can be an underlying indicator of our brand personality, reliability, and professionalism. Here are some guidelines to follow:
-
Conversational yet informative
-
Inclusive and positive
-
Straightforward and clear
-
Thought-leadership
Style Preferences
In the interest of brand consistency and recognition, we maintain specific style guidelines that must be adhered to in all content pieces. These stylistic preferences are outlined below:
-
The formal but engaging writing style
-
Crisp, short sentences
-
Active voice, not passive
-
Use of bullet points for clarity
-
Consistent use of Oxford comma
Content Types
As we create a variety of content pieces, it's crucial to understand the specifications of each:
|
Content-Type |
Specifications |
|---|---|
|
Blog Post |
1000-1500 words, SEO-optimized, catchy headline |
|
Social Media Post |
150-200 characters, emoji use, relevant hashtags |
Conclusion
This editorial brief serves as the foundational piece of our content creation strategy. Adherence to the standards outlined in this document ensures a consistent, relatable, and engaging brand voice that matters to our target audience.
