Free Sales Pricing Rubric for Proposal Template
SALES PRICING RUBRIC FOR PROPOSAL
This document is designed to evaluate and assess proposed pricing strategies for [Your Company Name]’s proposed flagship product, the [Product Name]. This tool provides a structured approach to pricing decisions, ensuring alignment with business objectives and market dynamics.
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CRITERIA |
DESCRIPTION |
SCORING |
ACTUAL SCORE |
|
Cost Considerations |
Assess the direct and indirect costs associated with the production and distribution of the [Product Name]. |
On a scale of 1 to 5, with 1 being inadequate and 5 being excellent. |
4 |
|
Competitive Analysis |
Analyze pricing in comparison to competitors in the market for similar products. |
On a scale of 1 to 5, with 1 being inadequate and 5 being excellent. |
- |
|
Market Demand |
Consider the demand elasticity and customer willingness to pay for the [Product Name]. |
On a scale of 1 to 5, with 1 being inadequate and 5 being excellent. |
- |
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Profit Margins |
Evaluate the potential for profit margins at different pricing levels for the [Product Name]. |
On a scale of 1 to 5, with 1 being inadequate and 5 being excellent. |
- |
|
Value Proposition |
Assess how pricing aligns with the value provided to customers when they purchase the [Product Name]. |
On a scale of 1 to 5, with 1 being inadequate and 5 being excellent. |
- |
SCORING LEGEND
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1 - Inadequate: The pricing strategy does not align with business objectives or market dynamics.
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2 - Needs Improvement: The pricing strategy has some alignment with business objectives but lacks competitiveness.
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3 - Satisfactory: The pricing strategy is generally aligned with business objectives and market dynamics.
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4 - Good: The pricing strategy aligns well with business objectives and demonstrates competitiveness.
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5 - Excellent: The pricing strategy is highly effective, considering all aspects of cost, competition, and value.
Prepared by:
[Your Name]
[Job Title]
[Month Day, Year]
