SALES PRICING RUBRIC FOR PROPOSAL

This document is designed to evaluate and assess proposed pricing strategies for [Your Company Name]’s proposed flagship product, the [Product Name]. This tool provides a structured approach to pricing decisions, ensuring alignment with business objectives and market dynamics.

CRITERIA	DESCRIPTION	SCORING	ACTUAL SCORE
Cost Considerations	Assess the direct and indirect costs associated with the production and distribution of the [Product Name].	On a scale of 1 to 5, with 1 being inadequate and 5 being excellent.	4
Competitive Analysis	Analyze pricing in comparison to competitors in the market for similar products.	On a scale of 1 to 5, with 1 being inadequate and 5 being excellent.	-
Market Demand	Consider the demand elasticity and customer willingness to pay for the [Product Name].	On a scale of 1 to 5, with 1 being inadequate and 5 being excellent.	-
Profit Margins	Evaluate the potential for profit margins at different pricing levels for the [Product Name].	On a scale of 1 to 5, with 1 being inadequate and 5 being excellent.	-
Value Proposition	Assess how pricing aligns with the value provided to customers when they purchase the [Product Name].	On a scale of 1 to 5, with 1 being inadequate and 5 being excellent.	-

SCORING LEGEND

• 1 - Inadequate: The pricing strategy does not align with business objectives or market dynamics.

• 2 - Needs Improvement: The pricing strategy has some alignment with business objectives but lacks competitiveness.

• 3 - Satisfactory: The pricing strategy is generally aligned with business objectives and market dynamics.

• 4 - Good: The pricing strategy aligns well with business objectives and demonstrates competitiveness.

• 5 - Excellent: The pricing strategy is highly effective, considering all aspects of cost, competition, and value.

Prepared by:

[Your Name]

[Job Title]

[Month Day, Year]

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