Content Creation Brief

Prepared by: [YOUR NAME]

Company Name: [YOUR COMPANY NAME]

1. Objectives

This section outlines the main goals and objectives our content needs to achieve. This may involve influencing user behavior, increasing brand awareness, or improving SEO performance. Each objective must be Specific, Measurable, Achievable, Relevant, and Time-bound (SMART).

• Drive an increase of 15% in organic website traffic over the next quarter

• Increase brand awareness by 25% over the next six months

• Achieve top 3 ranking for 5 targeted keywords within three months

• Generate 100 new leads per month via content marketing

• Reduce bounce rate by 10% over the next two months

2. Target Audience

Understanding our target audience is crucial to creating compelling and engaging content. In this section, we describe our ideal customer or reader, their interests, preferences, and typical behavior.

Demographics	Interests	Behavior
25-34 years old, University Degree, Full-Time Employed	Technology, Entrepreneurship, Fitness, Traveling	Highly engaged in social media, prefers visual and video content over written content

3. Key Messages

In this section, we articulate the key messages that our content should convey. These messages should align with our brand’s values and objectives.

• [YOUR COMPANY NAME] is an innovative industry leader

• Our products/services deliver exceptional value and unrivaled quality

• We are committed to customer satisfaction and continual improvement

• Our team is knowledgeable, professional, and always ready to help

4. Tone of Voice and Style Guidelines

We must establish a consistent tone of voice and style for all our content. This section guides the language, tone, and style that we should adopt in our content materials.

• The tone of Voice: Friendly, Informative, Professional

• Style: Clear and Concise, Active Voice, Avoid Jargon

• Preferred Formats: Blog Posts, How-To Guides, Infographics, Videos

5. Content Specifications

These are the specific requirements for producing the content. It includes the preferred format, word count, SEO considerations, and any other technical details that are relevant to the content creation.

Category	Specification
Format	Long-form blog post (1500-2000 words)
SEO	Keyword Density of 1-2%, Include Targeted Keywords in H1, H2 tags and Meta Description
Images	At a minimum, include one feature image and images relevant to the content (1280x720px or more, JPEG format)
Video	Optional, if included should align with the content message, HD Quality

This detailed brief will guide the creation of our content, ensuring it is purposeful, impactful, and coherent with our brand identity.

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