Project Planning Video Production Brief

Prepared by: [Your Name]

Position: [Your Position]

Company: [Your Company Name]

Project Overview

• Title: [Project Title]

• Client: [Client Name]

• Purpose: The video aims to narrate the transformative journey of [Client Name], showcasing its evolution, achievements, and impact within the industry.

• Target Audience: Industry professionals, potential clients, stakeholders, and employees.

Project Scope:

• Key Deliverables: - 5-minute promotional video - 30-second teaser for social media - A series of short clips for promotional campaigns

• Duration: The total video duration should not exceed 5 minutes; completion within a six-week timeframe.

• Technical Requirements: Full HD resolution (1920x1080), MP4 format, color grading for a dynamic and visually appealing presentation.

Creative Concept:

• Brief: The video will blend a compelling narrative with dynamic visuals, utilizing a mix of interviews, on-site footage, and motion graphics to emphasize key milestones and achievements.

• Inspiration: Reference similar corporate videos with a focus on impactful visuals, engaging storytelling, and a cohesive brand narrative.

Roles and Responsibilities:

• Team Members: -

  -[Your Name] - Project Manager

  -[Team Member 1] - Director

  -[Team Member 2] - Cinematographer

  - [Team Member 3] - Editor

  - [Team Member 4] - Sound Designer

• Roles: Clearly defined roles and responsibilities for each team member are outlined in the attached document.

Timeline:

• Milestones:

  - Script Approval (Week 1)

  - Shooting Complete (Week 3)

  - First Draft Edit (Week 4)

  - Client Review (Week 5)

• Deadline: Project completion targeted for [Date].

Pre-Production:

• Script: Currently in development with expected finalization by [Date].

• Storyboard: Storyboard creation to commence immediately upon script approval.

Production:

• Shoot Schedule: Shooting planned over three days at [Client Name] headquarters, capturing key locations and interviews with key personnel.

• Equipment: High-quality cameras, lighting, and sound equipment have been arranged through [Supplier Name].

Post-Production:

• Editing: Post-production editing to commence immediately after the completion of the shoot, incorporating client feedback for multiple revisions.

• Sound and Music: Selection of appropriate background music and sound design to enhance the overall viewing experience.

Review and Approval:

• Internal Review: Weekly internal team reviews to ensure project alignment and identify any potential challenges.

• Client Review: Two rounds of client reviews are scheduled during the post-production phase, with a focus on feedback incorporation.

Communication Plan:

• Meetings: Weekly team meetings every Monday, and bi-weekly client update meetings every Wednesday.

• Reporting: Regular status reports will be shared every Friday, detailing progress, challenges, and resolutions.

Budget:

• Total Budget: $20,000

• Expenses:

- $5,000 allocated for shooting location

- $3,000 for equipment rental

- $2,000 for post-production software

- The remaining budget is distributed for team remuneration, subcontractors, and unforeseen expenses.

I appreciate your unwavering commitment to ensuring the success of this project. Should any queries arise or further clarification be required, please do not hesitate to reach out at [Your Company Number] or [Your Company Email]. Let's collaborate closely to bring this visionary project to fruition.

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