App Development Brief
New Mobile Application Development Brief
Prepared By: [Your Name]
Company: [Your Company Name]
1. Project Overview:
The project involves developing a mobile application called "EZShop" tailored to our target market. The app aims to increase user engagement, provide easy access to information about our products, and boost sales through a simple purchasing system.
Target Audience:
This table clearly outlines the demographics and characteristics of the target audience for the mobile application.
|
Target Audience |
Description |
|---|---|
|
Young Adults |
- Age: 18-24 |
|
- Interest: Fashion Trends |
|
|
Professionals |
- Age: 25-50 |
|
- Need: Convenient Shopping Solution |
Functionality Requirements:
The application should allow users to:
|
Functionality |
Description |
|---|---|
|
Account Registration |
Provide an easy-to-use registration process for new users. |
|
Profile Management |
Allow users to manage and update their profiles. |
|
Shopping Cart |
Include a functional and aesthetic shopping cart for purchases. |
Design Guidelines:
This table provides a clear overview of the design specifications required for mobile application development.
|
Design Specifications |
Description |
|---|---|
|
Brand Colors |
Use [Your Company Name] brand colors for the overall aesthetic. |
|
Navigation System |
Implement an intuitive navigation system to guide users efficiently. |
|
Logo Integration |
Integrate the company logo in a prominent yet unobtrusive location. |
Budget:
This table outlines the estimated costs associated with various aspects of the mobile application development process, providing a clear breakdown of the budget allocation.
|
Expense Category |
Estimated Cost (USD) |
|---|---|
|
Development Resources |
$50,000 |
|
Design and UX/UI |
$20,000 |
|
Marketing and Promotion |
$15,000 |
|
Testing and QA |
$10,000 |
|
Miscellaneous |
$5,000 |
|
Total Budget |
$100,000 |
Desired Outcomes:
The new mobile application should lead to:
|
Outcome |
Description |
|---|---|
|
Increase in Engagement |
Expect a significant increase in user engagement. |
|
Increase in Sales |
Forecast an uptick in sales due to the ease of shopping. |
|
Positive User Reviews |
Aim for an average app rating above 4.5 on both Google Play Store and Apple AppStore. |
This template provides a framework for developing a mobile application tailored to [Your Company Name] objectives and target audience.
