New Mobile Application Development Brief

Prepared By: [Your Name]

Company: [Your Company Name]

1. Project Overview:

The project involves developing a mobile application called "EZShop" tailored to our target market. The app aims to increase user engagement, provide easy access to information about our products, and boost sales through a simple purchasing system.

Target Audience:

This table clearly outlines the demographics and characteristics of the target audience for the mobile application.

Target Audience	Description
Young Adults	- Age: 18-24
	- Interest: Fashion Trends
Professionals	- Age: 25-50
	- Need: Convenient Shopping Solution

Functionality Requirements:

The application should allow users to:

Functionality	Description
Account Registration	Provide an easy-to-use registration process for new users.
Profile Management	Allow users to manage and update their profiles.
Shopping Cart	Include a functional and aesthetic shopping cart for purchases.

Design Guidelines:

This table provides a clear overview of the design specifications required for mobile application development.

Design Specifications	Description
Brand Colors	Use [Your Company Name] brand colors for the overall aesthetic.
Navigation System	Implement an intuitive navigation system to guide users efficiently.
Logo Integration	Integrate the company logo in a prominent yet unobtrusive location.

Budget:

This table outlines the estimated costs associated with various aspects of the mobile application development process, providing a clear breakdown of the budget allocation.

Expense Category	Estimated Cost (USD)
Development Resources	$50,000
Design and UX/UI	$20,000
Marketing and Promotion	$15,000
Testing and QA	$10,000
Miscellaneous	$5,000
Total Budget	$100,000

Desired Outcomes:

The new mobile application should lead to:

Outcome	Description
Increase in Engagement	Expect a significant increase in user engagement.
Increase in Sales	Forecast an uptick in sales due to the ease of shopping.
Positive User Reviews	Aim for an average app rating above 4.5 on both Google Play Store and Apple AppStore.

This template provides a framework for developing a mobile application tailored to [Your Company Name] objectives and target audience.

Brief Templates @ Template.net