App Development Brief Template
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New Mobile Application Development Brief
Prepared By: [Your Name]
Company: [Your Company Name]
1. Project Overview:
The project involves developing a mobile application called "EZShop" tailored to our target market. The app aims to increase user engagement, provide easy access to information about our products, and boost sales through a simple purchasing system.
Target Audience:
This table clearly outlines the demographics and characteristics of the target audience for the mobile application.
Target Audience | Description |
|---|---|
Young Adults | - Age: 18-24 |
- Interest: Fashion Trends | |
Professionals | - Age: 25-50 |
- Need: Convenient Shopping Solution |
Functionality Requirements:
The application should allow users to:
Functionality | Description |
|---|---|
Account Registration | Provide an easy-to-use registration process for new users. |
Profile Management | Allow users to manage and update their profiles. |
Shopping Cart | Include a functional and aesthetic shopping cart for purchases. |
Design Guidelines:
This table provides a clear overview of the design specifications required for mobile application development.
Design Specifications | Description |
|---|---|
Brand Colors | Use [Your Company Name] brand colors for the overall aesthetic. |
Navigation System | Implement an intuitive navigation system to guide users efficiently. |
Logo Integration | Integrate the company logo in a prominent yet unobtrusive location. |
Budget:
This table outlines the estimated costs associated with various aspects of the mobile application development process, providing a clear breakdown of the budget allocation.
Expense Category | Estimated Cost (USD) |
|---|---|
Development Resources | $50,000 |
Design and UX/UI | $20,000 |
Marketing and Promotion | $15,000 |
Testing and QA | $10,000 |
Miscellaneous | $5,000 |
Total Budget | $100,000 |
Desired Outcomes:
The new mobile application should lead to:
Outcome | Description |
|---|---|
Increase in Engagement | Expect a significant increase in user engagement. |
Increase in Sales | Forecast an uptick in sales due to the ease of shopping. |
Positive User Reviews | Aim for an average app rating above 4.5 on both Google Play Store and Apple AppStore. |
This template provides a framework for developing a mobile application tailored to [Your Company Name] objectives and target audience.
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