Free Sales Rubric for Evaluating Event Sponsorship Proposals Template

Sales Rubric for Evaluating Event Sponsorship Proposals

This rubric is designed to standardize and streamline the process of assessing event sponsorship proposals. Make use of this rubric to assign points based on meticulous evaluation of sponsorship proposals. Our goal is to ensure that every sponsorship opportunity we consider aligns with our strategic objectives, brand image, and corporate values. 

Criteria

Points

Event Information

10

Relevance and prestige of event location 

3

Suitability of event theme and focus

3

Expected attendance and event scale

4

Criteria

Points

Audience and Demographics

15

Alignment with target audience profile 

5

Diversity and relevance of demographics 

5

Audience engagement level and interaction potential

5

Criteria

Points

Visibility and Brand Exposure

10

Prominence and frequency of logo placement

4

Quality and location of booth/exhibition space

3

Availability and relevance of speaking opportunities

3

Criteria

Points

Promotion and Marketing

15

Extent and quality of event promotion 

5

Level of inclusion in event marketing

5

Effectiveness of social media promotion 

5

Criteria

Points

Networking Opportunities

10

Access to exclusive networking events 

3

Availability of VIP access 

3

Opportunities for custom meetings and interactions 

4

Criteria

Points

Cost and Benefits

15

Reasonableness of sponsorship costs 

5

Clarity and potential of expected ROI 

5

Value of additional benefits 

5

Criteria

Points

Event Organizer Reputation

10

Reliability and track record of the organizer 

5

Positive testimonials or references from past events 

5

Criteria

Points

Sustainability and CSR Alignment

5

Integration of sustainability initiatives 

3

Alignment with corporate social responsibility goals

2

Criteria

Points

Overall Fit with Company Goals

10

Alignment with company's strategic objectives 

5

Fit with company's brand image and values 

5

Prepared by:

[Your Name]

[Your Role]

[Your Company Name]

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