Sales NDA for Trade Show Strategy

This Non-Disclosure Agreement ("Agreement"), effective as of [Date] (“Effective Date”), is entered into between [Your Company Name], located at [Your Company Address], herein referred to as the "Disclosing Party," and [Your Partner Company Name], located at [Your Partner Company Address], herein referred to as the "Receiving Party."

I. Purpose

The Disclosing Party possesses proprietary information concerning trade show strategies that represent a significant investment in time, resources, and expertise. The Disclosing Party wishes to disclose this information to the Receiving Party for the explicit purpose of exploring strategic partnerships and optimizing a joint event participation.

II. Definition of Confidential Information

"Confidential Information" as used in this Agreement shall mean any and all non-public information, whether written, oral, or electronic, that is disclosed by the Disclosing Party to the Receiving Party, including but not limited to:

TERM	DESCRIPTION
Event Layouts	Custom-designed booth layouts aimed at maximizing attendee engagement and product visibility.
Marketing Plans	Targeted strategies and content calendars for pre- and post-event promotional activities.
Vendor Lists	Curated rosters of key vendors, industry influencers, and potential strategic partners.
Product Launch Details	Confidential briefs outlining features, benefits, and unveiling strategies for upcoming product releases.
Sales Tactics	Proprietary methodologies and conversation blueprints for salesforce effectiveness at the event.

III. Obligations of the Receiving Party

The Receiving Party is entrusted with the following obligations to ensure the protection of the Confidential Information:

1. The Receiving Party is obligated to protect the confidentiality of the Confidential Information with the highest standard of care. This includes implementing adequate security measures to prevent unauthorized access, disclosure, theft, or loss of information.
   

2. The term Confidential Information may only be used as it was mutually agreed upon. Any use beyond this scope must receive express prior written consent from the Disclosing Party.
   

3. Under no circumstances shall the Receiving Party disclose, whether directly or indirectly, any portion of the Confidential Information to third parties, unless such disclosure is expressly authorized in writing by the Disclosing Party. This includes ensuring that any employees, agents, or subcontractors who may have access to the information are similarly bound by these confidentiality obligations.
   

IV. Exclusions from Confidential Information

The duty of confidentiality will not extend to any information that:

1. Becomes lawfully part of the public domain through no action or inaction of the Receiving Party.
   

2. Is received from a third party lawfully in possession of such information and not under a duty of confidentiality regarding the said information.
   

3. Is independently developed by the Receiving Party without any use of the Confidential Information as evidenced by documented concurrent records.

V. Term

The period during which the Confidential Information must be held in confidence shall extend for five (5) years following the date of disclosure. Notwithstanding, if the Confidential Information falls into the category of a trade secret, the Receiving Party's duty to protect such information shall persist until such time as the information ceases to be a trade secret, or until the Disclosing Party releases the Receiving Party from this Agreement in writing.

VI. Governing Law and Jurisdiction

A. This Agreement, including its formation, interpretation, and enforcement, shall be exclusively governed by and construed in accordance with the substantive laws of [State/Country]. Both parties explicitly exclude the application of any conflict of law principles that might lead to the application of the laws of another jurisdiction.

B. The parties agree that any legal action or proceeding arising out of or in connection with this Agreement shall be brought exclusively in the courts of [State/Country], and each party irrevocably consents to such personal jurisdiction and venue.

VII. Amendment and Modification

A. This Agreement constitutes the complete and exclusive statement of the agreement between the parties with respect to its subject matter and supersedes all prior agreements, understandings, and communications, both oral and written, between the parties regarding the subject matter hereof.

B. No modification, addition, or amendment to this Agreement, and no waiver of any rights under this Agreement, will be effective unless assented to in writing by both parties. Each party must receive a signed copy of the amendment for it to take effect.

VIII. Intellectual Property Rights and Licenses

A. This Agreement does not grant, by implication, estoppel, or otherwise, any license or right to use any Confidential Information or any intellectual property rights in any way except for the specific rights of use set out in this Agreement.

B. All Confidential Information remains the sole property of the Disclosing Party. The Receiving Party acknowledges that it has no claim to ownership of any kind to the Confidential Information and further acknowledges that its use of the Confidential Information shall not confer upon the Receiving Party any rights of ownership in or to the Confidential Information.

Signatures

IN WITNESS WHEREOF, the parties have executed this Agreement as of the Effective Date.

Disclosing Party

[Name]

[Title]

[Date]

Receiving Party

[Name]

[Title]

[Date]

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