Sales Post-Event Evaluation Form
Sales Post-Event Evaluation Form
Following the conclusion of our recent event, [Event Name], we embark on a critical phase of reflection and assessment. This Sales Post-Event Evaluation Form has been meticulously crafted to capture insightful feedback across various facets of the event execution. Your detailed responses will empower us to gauge our performance, celebrate our successes, and identify opportunities for growth and enhancement.
Event Information
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Event Name: |
Annual Sales Expo |
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Event Date: |
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Event Location: |
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Lead Coordinator: |
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Contact Information: |
Event Objectives
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Objective: |
Met (Yes/No) |
Comments |
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Sales Leads Generation: |
Yes |
Generated 250 leads, 20% over target |
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Product Awareness: |
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Client Engagement: |
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Revenue Targets: |
Budget and Expenditure
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Budgeted Amount: |
Actual Spend: |
Variance: |
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Venue Rental: |
[$5,000] |
[$200] |
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Staffing: |
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Marketing & Promotions: |
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Operations: |
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Miscellaneous: |
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Total: |
Attendance and Sales
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Expected Attendance: |
Actual Attendance: |
Sales Transactions: |
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[300] |
[275] |
[120] |
Feedback Summary
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Aspect Evaluated: |
Satisfaction Rating (1-5) |
Improvement Suggested |
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Venue: |
[4] |
More signage needed |
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Event Content: |
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Staff Performance: |
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Overall Experience: |
Marketing Effectiveness
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Campaign: |
Reach: |
Engagement: |
Conversion Rate: |
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Social Media: |
[10,000] |
[15%] |
[5% |
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Email Marketing: |
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Partnerships: |
Operational Aspects
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Aspect: |
Comments |
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Registration Process: |
Smooth and efficient with pre-registration |
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Vendor Management: |
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Technology & Equipment: |
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Logistics & Set-up: |
Open Feedback
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Question: |
Response: |
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What did we do well? |
Great booth design and visitor engagement |
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What could we improve? |
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Additional Comments: |
Evaluator Information
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Name: |
[Name] |
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Position: |
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Department: |
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Contact Information: |
For any questions or additional comments, please reach out to the Sales Department at [Your Company Phone Number] or [Your Personal Email].
