Advertising Campaign Outline
The following is a complete outline sample for [Your Company Name]’s advertising campaign:
I. Campaign Objective
A. Primary Goal
B. Secondary Objectives
II. Target Audience
A. Demographic Characteristics
B. Psychographic Characteristics
C. Behavioral Characteristics
III. Key Message
A. Core Message
B. Supporting Messages
IV. Creative Concept
A. Visual Elements
B. Copywriting
C. Tone of Voice
V. Media Channels
A. Traditional Channels
B. Digital Channels
VI. Budget Allocation
A. Creative Production
B. Media Buying
C. Other Expenses
VII. Timeline
A. Creative Development
B. Media Placement
C. Campaign Launch
D. Evaluation
VIII. Measurement and Evaluation
A. Key Performance Indicators (KPIs)
B. Tracking Methods
IX. Optimization
A. Real-time Data Analysis
B. Adjustments
X. Contingency Plan
A. Potential Challenges
B. Solutions
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