Advertising Media Schedule
Advertising Media Schedule
The table below outlines a comprehensive multi-week advertising schedule for [Your Company Name] designed to maximize brand exposure, engagement, and loyalty across various distribution channels. Each week focuses on different media types, content, distribution channels, and corresponding expectations to achieve specific marketing objectives.
|
Week |
Media Type |
Content |
Distribution Channel |
Expectations |
|---|---|---|---|---|
|
Week 1 |
|
Brand launch advertisement |
Newspapers, magazines |
Brand swareness |
|
Week 2 |
Digital |
Product promotional video |
Social media, email marketing |
Purchase intent, brand engagement |
|
Week 3 |
Radio |
Special offer announcement |
Local and national radio stations |
Increased traffic, sales growth |
|
Week 4 |
Outdoor |
Billboards, flyers |
Streets, malls |
Brand visibility, recall |
|
Week 5 |
TV |
Testimonial advertisements |
National, local TV stations |
Trust building, brand loyalty |
|
Week 6 |
|
Product review aticle |
Magazines, local newspapers |
Consumer interest, engagement |
|
Week 7 |
Digital |
Email newsletter |
Email marketing |
Retention, loyalty |
|
Week 8 |
Radio |
New product announcement |
Local and national radio stations |
Consumer interest, awareness |
|
Week 9 |
TV |
Brand story video |
National, local TV stations |
Brand identity, trust building |
