Advertising Campaign Minutes
Advertising Campaign Minutes
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Date |
Time |
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Location |
Facilitator |
Attendees
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Name |
Position |
Discussion Points
1. Campaign Overview
Reviewed the objectives and key performance indicators (KPIs) for our upcoming advertising campaign, focusing on increasing brand awareness and driving sales.
2. Target Audience
Discussed our target audience demographics, interests, and behaviors. Emphasized the need to tailor our messaging to resonate with this group effectively.
3. Creative Concept
Presented the proposed creative concepts for the campaign. Feedback was collected from all team members, leading to a consensus on the primary creative direction.
4. Media Strategy
Outlined our media buying strategy, including preferred channels and platforms that best reach our target audience. Agreed to allocate budget towards a mix of digital and traditional media.
5. Timeline and Milestones
Established a detailed timeline for campaign execution, highlighting key milestones such as creative development, media booking, and campaign launch.
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Milestone |
Date |
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Creative Development |
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Media Booking |
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Campaign Launch |
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Mid-Campaign Review |
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Campaign End |
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Post-Campaign Analysis |
6. Budget Review
Reviewed the allocated budget for the campaign. Discussed potential areas for cost optimization without compromising campaign effectiveness.
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Item |
Amount |
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Total Campaign Budget |
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Creative Development |
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Media Buying |
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Miscellaneous (Contingencies) |
7. Roles and Responsibilities
Assigned specific roles and responsibilities to team members, ensuring clear accountability for each aspect of the campaign.
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Role |
Name |
Responsibilities |
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Project Manager |
Entire campaign |
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Creative Director |
Creative concept and execution |
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Media Planner |
Media strategy and bookings |
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Analytics Lead |
Campaign monitoring and post-analysis |
8. Risk Management
Identified potential risks to campaign success, including budget constraints and market competition. Agreed on contingency plans to mitigate these risks.
9. Next Steps
Agreed on immediate next steps for each team member, including finalizing the creative concept, securing media placements, and preparing campaign analytics.
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Task |
Assigned To |
Due Date |
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Finalize project timeline and distribute tasks |
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Present final creative concepts for approval |
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Secure preliminary media placements and present for review |
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Set up campaign tracking and reporting tools |
10. Meeting Adjournment
The meeting was adjourned with an agreement to reconvene in two weeks to review progress on the action items discussed.
