Free Advertising Financial Planning Form Template

Advertising Financial Planning Form

Please provide detailed information in each section as needed. Complete the required sections for the campaign overview, budget allocation, projected revenue, and contingency plan to ensure a streamline evaluation and approval process.

General Information

Prepared by:

Job Title:

Date Prepared: 

[Month Day, Year]

Campaign Overview

Campaign Title

Objective

Target Audience

Platforms

Campaign Period

"Future Now"

Increase brand awareness by 30%

Ages 18-45, Tech-savvy consumers

Social Media, TV, Virtual Reality Platforms

[Month Day, Year] - [Month Day, Year]

Budget Allocation

Item

Description

Estimated Cost

Allocated Budget

Creative Development

Visual/audio assets creation

$50,000

$50,000

Media Buying

Ad space purchase

Production

Producing the ads

Research

Market research and consumer testing

Public Relations

PR events and press releases

Miscellaneous

Unforeseen costs

Total Allocated Budget

$415,000

Revenue Forecast

Month

Expected Revenue

Notes

April

$60,000

Initial launch impact

Contingency Plan

No.

Plan

1

Increase digital advertising and offer promotions if underperformance is observed by June.

2

3

Approval

  • Approved

  • Declined (specify the reason):

[Approver’s Name]

[Approver's Role]

Date: [Month Day, Year]

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