Advertising Credit Request for Media Spend
Advertising Credit Request for Media Spend
This document is designed for [Your Company Name] to facilitate a seamless request process for credit allocation towards media spend in advertising campaigns. It ensures a structured, justified, and well-documented approach to financial management and strategic allocation of resources.
INSTRUCTION: Please complete each section of the form to make the request process thoroughly justified and documented.
1. Request Overview
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Request Date: |
Campaign Name: |
|
Requestor's Name: |
Requested Amount: |
2. Budget Breakdown and Justification
In this section, we detail the distribution of the requested funds across different media channels. It's a critical component that supports the rationale behind the allocation, ensuring that every dollar is accounted for and aligned with strategic objectives.
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Media Channel |
Budgeted Amount |
Credit Applied For |
Purpose of Credit |
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Social Media |
$12,000 |
$3,000 |
To increase reach |
3. Reason for Request
This part is the narrative core of the document, providing a compelling argument for why the credit is necessary. It connects the financial request to the strategic objectives of [Your Company Name], ensuring that every stakeholder understands the importance and rationale behind the need for additional resources.
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To reach our objectives for this season. |
Requestor’s Signature:
[Name]
[Job Title]
[Month Day, Year]
Approved By:
[Your Name]
[Your Job Title]
[Month Day, Year]
