Advertising Creative Request Form
Advertising Creative Request Form
This form is the first step in crafting your campaign's visual and narrative identity. By providing detailed creative guidance, you set the stage for compelling advertisements that resonate with your audience and achieve your objectives. Let's create marketing magic together.
Section 1: Request Information
In this section, you initiate the creative process by specifying the core details of your request. This foundational data ensures all team members understand who is steering the project and its alignment with broader campaign goals. Precision here paves the way for streamlined execution.
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Requested By |
[Your Name], [Your Job Title] |
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Date of Request |
[Month Day, Year] |
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Campaign Name |
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Client Name (if applicable) |
Section 2: Campaign Details
Dive into the essence of your campaign in this section. By articulating your objective, target audience, and key message, you define the strategic framework that will guide the creation of impactful and targeted creative materials. Clarity here is crucial for alignment and effectiveness.
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Campaign Objective |
To promote the latest tech innovations at the "[Campaign Name]" Expo. |
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Target Audience |
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Key Message |
Section 3: Creative Requirements
Here, your creative vision takes shape. Specify formats, dimensions, color schemes, and non-negotiable elements to ensure the final deliverables meet your campaign's aesthetic and functional criteria. Detailed guidance here ensures creative output aligns with your strategic intent.
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Creative Format |
Video Ad (30 seconds), Digital Banners |
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Dimensions/Duration |
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Preferred Colors/Themes |
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Mandatory Elements |
Section 4: Budget and Timeline
Financial planning and scheduling are key to any campaign's success. This section requires you to set a budget and a deadline, establishing clear expectations for resource allocation and project timelines. Effective planning here ensures a smooth, on-target campaign rollout.
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Budget |
$15,000 for the entire campaign |
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Deadline for Submission |
Section 5: Additional Information
Use this space for any further details that could influence the creative direction, such as narrative elements or specific technological features to highlight. Your insights here can spark creative innovation and ensure the final product truly embodies your vision.
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Additional Notes |
[Ex. The video ad should have a dynamic, engaging narrative showcasing various tech gadgets and innovations.] |
