Advertising Pre-Launch Survey

Prepared by: [YOUR NAME]

Company: [YOUR COMPANY NAME]

Date: [DATE]

Dear Participant,

We are in the process of planning our advertising campaign and we want to hear from you. Your feedback is crucial to us in building an effective and relevant campaign so we kindly ask for your careful attention as you complete this survey.

Instructions:

Please read each question carefully and select the answer that most closely aligns with your opinion. There are no right or wrong answers, as we value all differing viewpoints and experiences. If a question is not applicable to you, please select the 'Not Applicable' option. All your responses will be kept confidential and will be used for strategic purposes only.

Survey:

__(Please provide your response in the space provided)__

1. How often do you see our ads?

• Every day

• A few times a week

• A few times a month

• Never

2. Where do you usually see our ads?

• 
  Social Media

• TV

• Print (Magazines, Billboards)

• Others (Please specify)                               

3. How appealing do you find our current advertising materials?

• 
  Very appealing

• Somewhat appealing

• Not at all appealing

4. What emotions do our ad campaigns evoke in you?

                                                                                                                        

5. Which elements of our ads do you find most engaging?

• 
  Visual elements (Images, Videos)

• Text content

• The product/service presented

• Others (Please specify)                               

6. How informative do you find our ads?

• Very informative

• Somewhat informative

• Not informative at all

7. Do our ads motivate you to try or purchase our products/services?

• 
  Very much so

• To some extent

• Not at all

8. Is there any particular ad of ours that you remember distinctly? If yes, why does it stand out?

                                                                                                                        

9. How would you rate the overall quality of our ads?

• 
  Excellent

• Good

• Average

• Below Average

• Poor

10. Please share any additional comments or suggestions to improve our ads.

                                                                                                                        

                                                                                                                        

Thank you very much for participating in this survey. Your input is highly valued and will contribute immensely in shaping up our upcoming advertising campaigns. We appreciate your time.

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