Advertising Creative Brief Update Form

Advertising Creative Brief Update Form

This form serves as a guide to update our advertising creative briefs, ensuring that all pertinent details are current and align with our strategic goals. Please fill in the relevant sections with the most up-to-date information.

Project Information

Project Name

Date

Project Lead

Campaign Overview

Campaign Name

Campaign Objective

Target Audience

Key Message

Duration

Creative Update

Describe the current creative concept and any proposed changes.

Detail any visual elements that need to be updated.

Visual Element

Original

Changes

Colors

Fonts

Imagery

List any changes to the campaign's copy.

Campaign Copy

Original

Changes

Headlines

Taglines

Body Text

Update on where the campaign will be featured, e.g., social media.

Note any changes to the budget for creative development and execution.

Item

Original

Changes

Additional Comments

Approved By

[Your Name]

[Your Position]

[Date]

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