Free Advertising Ad Discrepancy Report Form Template

Advertising Ad Discrepancy Report Form

Reported By: [Your Name]:

Date: [Month Day, Year]

Campaign Name: [Campaign Name]

Campaign Period: [Period]

This Advertising Ad Discrepancy Report Form is designed to facilitate the systematic documentation of any disparities between expected and actual campaign performance. To ensure accuracy, please provide detailed information regarding the campaign, observed discrepancies, and any corrective actions taken or recommended.

Advertisement Details

Ad Name/ID:

Ad001

Platform/Channel:

Facebook Ads

Date/Time of Display:

June 10, 2050, 12:00 PM - 2:00 PM

Discrepancy Details

Expected Metrics

Impressions:

50,000

Clicks: 

500

CTR (Click-Through Rate):

1%

Conversions:

50

Actual Metrics (If available):

Impressions:

45,000

Clicks: 

480

CTR (Click-Through Rate):

1.06%

Conversions:

40

Discrepancy Description

The ad performed slightly below the expected metrics, especially in impressions and conversions.

Investigation/Notes

Resolution/Actions Taken

Advertising Templates @ Template.net