Advertising Paid Media Performance Snapshot
Advertising Paid Media Performance Snapshot
Campaign Name: [Campaign Name]
Campaign Period: [Date] - [Date]
The performance snapshot for [Your Company Name] demonstrates a robust strategy and effective execution across various digital platforms. This report highlights key performance indicators (KPIs) for the fiscal year [Year].
I. Key Metrics
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Total Ad Spend: |
$50,000 |
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Impressions: |
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Click-Through Rate (CTR): |
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Total Clicks: |
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Total Conversions: |
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Cost Per Click (CPC): |
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Cost Per Conversion (CPCo): |
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Return on Ad Spend (ROAS): |
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Average Order Value (AOV): |
II. Platform Breakdown
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Google Ads |
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Total Ad Spend: |
$30,000 |
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Impressions: |
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CTR: |
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Total Clicks: |
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Conversions: |
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Facebook Ads |
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Total Ad Spend: |
$15,000 |
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Impressions: |
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CTR: |
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Total Clicks: |
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Conversions: |
III. Geographic Performance
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Geographic Location |
Total Ad Spend |
Conversions |
ROAS |
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United States |
$35,000 |
2,800 |
500% |
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Canada |
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United Kingdom |
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Australia |
IV. Device Performance
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Device Type |
Total Ad Spend |
Conversions |
ROAS |
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Mobile Devices |
$35,000 |
2,800 |
500% |
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Desktop Devices |
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Mobile Devices |
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Desktop Devices |
V. Ad Creative Analysis
The top-performing ad creatives included visually appealing images of adventure destinations and gear, accompanied by compelling ad copy highlighting limited-time offers and discounts for the summer season.
VI. Key Takeaways
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The campaign generated a strong return on ad spend (ROAS) of [450%], indicating a successful advertising strategy.
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Mobile devices outperformed desktop devices in terms of conversions and ROAS, suggesting a mobile-first approach for future campaigns.
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[Facebook Ads] had the highest click-through rate (CTR), while [Google Ads] contributed the most to overall conversions.
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Ad creative emphasizing summer adventure and discounts proved to be effective.
[Your Company Name]'s paid media performance in [Year] shows promising results. Continued focus on data-driven decisions and platform-specific strategies will be crucial for maintaining and improving these outcomes.
