Agency Pitch Evaluation
Agency Pitch Evaluation
Introduction
This form is designed for the assessment and rigorous evaluation of pitching agencies. Use it to conduct an incisive review of their proposed marketing strategy.
Overview of the Evaluation
Through this evaluation, we aim to facilitate clients in selecting the most suitable agency partner for their marketing goals and provide feedback to pitching agencies for improvement.
Evaluation Criteria
The Agency Pitch Evaluation criteria encompass a comprehensive range of factors including Advertising, Marketing, Agency, Presentation, and more. It gauges the agency's ability to deliver clear presentations, assesses creativity aligned with brand image, and evaluates strengths and weaknesses in proposed strategies. Additionally, it measures understanding of client objectives and responsiveness to feedback.
Instructions for rating on a scale of 1 to 5:
1. Poor (1): Use this rating if the experience or product has significant flaws and falls well below expectations.
2. Fair (2): Select this rating if the experience or product is acceptable but still has noticeable problems or shortcomings.
3. Average (3): Choose this rating if the experience or product meets basic expectations but does not stand out in any significant way.
4. Good (4): Use this rating if the experience or product is above average, enjoyable, and exceeds some expectations.
5. Excellent (5): Select this rating if the experience or product is outstanding, flawless, and exceeds all expectations. This rating is reserved for truly exceptional experiences or products.
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Criteria |
Ratings |
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Presentation |
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Creative Concepts |
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Marketing & Advertising |
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Client Objectives and Suitability |
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Decision-making and Feedback |
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Total |
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Presentation (20%) |
Creative Concepts (25%) |
Marketing & Advertising (25%) |
Client Objectives and Suitability (15%) |
Decision-making and Feedback (15%) |
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Additional Comments and Notes |
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