Advertising Campaign Influencer Evaluation Form
Advertising Campaign Influencer Evaluation Form
Please provide detailed and specific information in each section.
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CAMPAIGN INFORMATION |
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Campaign Name: |
[Campaign Name] |
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Campaign Duration: |
[Month-Day-Year] to [Month-Day-Year] |
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Brand/Product Name: |
[Brand/Product Name] |
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Campaign Goal/Objective: |
[Product Name] |
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INFLUENCER INFORMATION |
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Full Name: |
[Name] |
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Handle/Username: |
[Username] |
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Social Media Platform: |
[Social Media] |
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Follower Count: |
[x] |
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Engagement Rate: |
[x%] |
How well did the influencer's content and style align with our brand values and message?
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The content and style were a perfect match for our brand's youthful and vibrant image. |
Has the influencer collaborated with similar brands before? If yes, provide details.
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Evaluate the overall visual appeal of the influencer's content:
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Evaluate the influencer's creativity in content creation:
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How authentic does the influencer's content feel?
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Assess the influencer's interaction with their audience in relation to the campaign:
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Overall impact of the influencer on the campaign's success:
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Additional Comments:
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Evaluator’s Signature:
[Your Name]
[Job Title]
[Date]
