Advertising Campaign Influencer Evaluation Form
Please provide detailed and specific information in each section.
CAMPAIGN INFORMATION |
Campaign Name: | [Campaign Name] |
Campaign Duration: | [Month-Day-Year] to [Month-Day-Year] |
Brand/Product Name: | [Brand/Product Name] |
Campaign Goal/Objective: | [Product Name] |
INFLUENCER INFORMATION |
Full Name: | [Name] |
Handle/Username: | [Username] |
Social Media Platform: | [Social Media] |
Follower Count: | [x] |
Engagement Rate: | [x%] |
How well did the influencer's content and style align with our brand values and message?
The content and style were a perfect match for our brand's youthful and vibrant image. |
Has the influencer collaborated with similar brands before? If yes, provide details.
Evaluate the overall visual appeal of the influencer's content:
Evaluate the influencer's creativity in content creation:
How authentic does the influencer's content feel?
Assess the influencer's interaction with their audience in relation to the campaign:
Overall impact of the influencer on the campaign's success:
Additional Comments:
Evaluator’s Signature:
[Your Name]
[Job Title]
[Date]
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