Advertising Influencer Partnership Contract
Advertising Influencer Partnership Contract
This Influencer Partnership Contract (“Contract”) is entered into on [Month-Day-Year], between [Your Company Name], hereinafter referred to as the “Company,” located at [Your Company Address], and [Your Partner Company Name], hereinafter referred to as the “Influencer,” residing at [Your Partner Company Address].
1. Scope of Work:
The Company engages the Influencer to create and publish promotional content related to a new line of [Product Name], specifically focusing on the following platforms: Instagram, YouTube, and Blog, as mutually agreed upon. The Influencer agrees to create fifty (50) posts within one (1) week, adhering to the agreed-upon content specifications.
2. Deliverables:
The Influencer shall adhere to these deliverables:
2.1 Social Media Posts: The influencer agrees to create and publish a minimum of [number] sponsored posts on their social media channels, including but not limited to Instagram, Facebook, and Twitter, during the contract period.
2.2 Content Creation: The influencer will produce high-quality content, such as photos, videos, and captions, aligned with the brand's messaging and guidelines.
2.3 Engagement: The influencer will actively engage with their audience by responding to comments, messages, and inquiries related to the sponsored content.
2.4 Exclusivity: The influencer agrees to exclusivity within their industry for the duration of the partnership, refraining from promoting competing brands or products.
2.5 Usage Rights: The brand will have the rights to use the influencer's content for promotional purposes on its own social media platforms, website, and other marketing materials.
2.6 Reporting: The influencer will provide regular performance reports, including metrics such as reach, engagement, and conversion rates, to track the effectiveness of the partnership.
2.7 Event Attendance: If applicable, the influencer may be required to attend events or activations organized by the brand to promote the partnership and engage with the target audience.
2.8 Product Reviews: The influencer may be requested to provide honest and unbiased reviews of the brand's products or services on their social media channels or other platforms.
3. Compensation:
3.1 Payment Terms: The Advertiser agrees to pay the Influencer a total compensation of [Insert Amount] for the agreed-upon services outlined in this contract. This compensation includes all fees, royalties, bonuses, and other forms of remuneration as mutually agreed upon.
3.2 Payment Schedule: Payment will be made in [monthly, quarterly, upon completion of deliverables]. The first payment of [Insert Initial Payment Amount] will be due upon signing this contract. Subsequent payments will be made according to the agreed-upon schedule.
3.3 Additional Compensation: The Influencer may be eligible for additional compensation based on performance metrics such as reach, engagement, and conversions. Details of such bonuses or incentives will be outlined in a separate addendum to this contract. The parties agree to regularly review performance metrics to determine eligibility for additional compensation.
3.4 Expense Reimbursement: The Advertiser agrees to reimburse the Influencer for pre-approved, reasonable expenses directly related to the campaign, such as travel expenses, production costs, and other necessary expenditures. Receipts and documentation must be provided by the Influencer for reimbursement.
3.5 Currency and Method of Payment: All payments will be made in [Insert Currency] via [bank transfer, PayPal] unless otherwise agreed upon in writing by both parties. The Advertiser shall bear any transaction fees associated with the chosen payment method.
3.6 Taxes: The Influencer is responsible for any applicable taxes on the compensation received under this contract. The Advertiser will not withhold taxes unless required by law. Both parties agree to cooperate and provide necessary documentation for tax compliance purposes.
3.7 Late Payment: In the event of late payment, the Advertiser agrees to pay a late fee of [Insert Late Fee Percentage] for every [Insert Late Payment Duration, e.g., week] the payment is overdue. The Influencer reserves the right to suspend services until payment, including late fees, is received in full.
3.8 Audit Rights: The Influencer reserves the right to audit the Advertiser's records related to compensation and expenses incurred under this contract upon reasonable notice. The Advertiser agrees to maintain accurate and transparent records accessible for audit purposes.
4. Usage Rights:
The Influencer retains the rights to the content created during this partnership. However, by entering this agreement, the Influencer grants the Company a non-exclusive, royalty-free license to use, reproduce, display, and distribute the content for promotional purposes on the Company’s owned channels and marketing materials.
5. Disclosure and Compliance:
Both parties agree to comply with applicable advertising regulations, including but not limited to FTC guidelines on the disclosure of sponsored content. The Influencer shall transparently disclose the partnership by including appropriate disclosures as required by law.
6. Confidentiality and Exclusivity:
The Influencer agrees to maintain the confidentiality of any proprietary or sensitive information disclosed by the Company during the partnership. This agreement does not impose exclusivity on the Influencer; however, during the term of this Contract, the Influencer shall refrain from endorsing direct competitors without prior written consent from the Company.
7. Termination and Dispute Resolution:
7.1 Termination Clause
7.1.1 Mutual Agreement: Either party may terminate this agreement with written notice and mutual agreement. The termination agreement shall specify the effective date and any post-termination obligations.
7.1.2 Breach of Contract: Termination may occur if either party breaches any material provision of this contract after a written notice of breach and a reasonable opportunity to cure, not to exceed [number of days] days.
7.1.3 Insolvency or Bankruptcy: Termination is automatic if either party becomes insolvent or files for bankruptcy. In such cases, the non-breaching party may terminate immediately upon written notice.
7.1.4 Force Majeure: Either party may terminate without liability if performance is hindered or prevented by force majeure events such as acts of nature, government actions, or unforeseeable circumstances beyond the party's control.
7.2 Notice of Termination
7.2.1 Form: Termination notices must be in writing and delivered by certified mail or email to the other party's designated contact. Notices sent by email are considered received upon confirmation of delivery.
7.2.2 Effective Date: Termination takes effect on the date specified in the notice or as mutually agreed upon by the parties. The effective date shall not be retroactive unless agreed otherwise in writing.
7.3 Effects of Termination
7.3.1 Obligations: Upon termination, both parties must cease using each other's intellectual property, return any confidential information, and fulfill any outstanding obligations according to the terms of this agreement.
7.3.2 Payments: Any outstanding payments or obligations, including fees for services rendered up to the termination date, must be settled within [number of days] days after termination.
7.4 Dispute Resolution
7.5 Negotiation: Parties agree to initially attempt to resolve any disputes arising from or related to this agreement through good-faith negotiations.
7.6. Mediation: If negotiation fails to resolve the dispute within [number of days] days, both parties agree to submit the dispute to non-binding mediation conducted by a neutral third party mutually agreed upon by the parties.
7.7 Arbitration: If mediation is unsuccessful in resolving the dispute within [number of days] days of initiation, either party may initiate binding arbitration in accordance with the rules of [Arbitration Association] and applicable laws.
7.8 Governing Law: This agreement shall be governed by and construed in accordance with the laws of [Jurisdiction], excluding its conflict of law provisions.
8. Miscellaneous:
8.1 Severability: If any provision of this section or the entire agreement is found invalid or unenforceable, the remaining provisions shall remain in full force and effect to the fullest extent permitted by law.
8.2 Entire Agreement: This termination and dispute resolution section constitutes the entire agreement between the parties regarding termination and dispute resolution and supersedes any prior agreements or understandings, whether oral or written, relating to the same subject matter.
9. Signatures:
By signing below, the parties acknowledge that they have read, understood, and agreed to the terms of this Contract.
Signature of Company:
[Representative Name]
[Date]
Signature of Influencer:
[Name]
[Date]
