Brand Voice Advertising Style Form
Brand Voice Advertising Style Form
Brand Overview
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Aspect |
Details |
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Name: |
[Your Company Name] |
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Industry: |
[Technology / Consumer Electronics] |
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Target Audience: |
[Tech-savvy consumers, ages 25-45] |
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Unique Selling Point: |
[Cutting-edge technology with user-centric design] |
Brand Voice Characteristics
1. Innovative: Emphasize forward-thinking and state-of-the-art technology.
2. Approachable: Friendly tone, avoiding jargon to ensure clarity.
3. Trustworthy: Reliable information, reflecting dependability and quality.
Messaging Strategies
|
Strategy |
Description |
Example |
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Emphasis on Innovation |
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"Experience the future with [Your Company Name]'s new SmartWatch 2050, where technology meets convenience." |
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Focus on how products enhance the user's lifestyle. |
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Showcase testimonials, awards, and endorsements. |
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Tone of Voice
|
Situation |
Tone |
Example Message |
|
Product Launch |
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"Get ready to elevate your tech game with our latest innovation!" |
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Visual and Textual Guidelines
1. Visuals:
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Use high-resolution images.
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Maintain a modern and sleek design aesthetic.
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Incorporate the company's color palette: Blue (Hex: #0057B8), White (Hex: #FFFFFF), and Grey (Hex: #D3D3D3).
2. Textual Content:
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Use simple, clear language.
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Avoid long paragraphs; keep messages concise.
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Emphasize key points with bullet points or bold text.
Advertising Channels
|
Channel |
Strategy |
Frequency |
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Engaging posts, stories, and interactions with followers. |
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Email Marketing |
Newsletter updates about products, offers, and company news. |
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Print Ads |
High-impact visuals with succinct messaging in magazines. |
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Performance Metrics
|
Metric |
Target Value |
Measurement Tool |
|
Engagement Rate |
5% increase |
Social Media Analytics |
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Click-Through Rate (CTR) |
3% in email campaigns |
Email Marketing Tools |
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Return on Advertising Spend (ROAS) |
20% increase |
Financial Reporting |
Compliance and Legal Considerations
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Adhere to all advertising regulations and standards.
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Ensure truthfulness and non-deceptiveness in all advertising materials.
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Respect intellectual property rights (images, music, etc.).
