Digital Advertising Syllabus

Digital Advertising Syllabus Course

Course Title:	[COURSE TITLE]
Credits:	[CREDITS]
Instructor:	[INSTRUCTOR]
Schedule:	[SCHEDULE]
Location:	[LOCATION]
Textbook:	[TEXTBOOK]
Description:	[DESCRIPTION]
Assessments:	[ASSESSMENTS]
Grading:	[GRADING]
Office Hours:	[OFFICE HOURS]

1. Course Description

This course will introduce students to the exciting and evolving world of digital advertising. It will provide a comprehensive overview of essential digital advertising strategies and concepts, including search engine marketing, social media advertising, email marketing, mobile advertising, content advertising, and more.

2. Instructor Information

Name: [YOUR NAME]
Contact: [YOUR EMAIL]
Organization: [YOUR COMPANY NAME]

3. Learning Objectives

1. To understand the fundamental concepts of digital advertising.

2. To develop skills in designing and implementing digital advertising campaigns.

3. To learn how to use different digital advertising tools and platforms.

4. To analyze the performance of digital advertising campaigns.

5. To understand the ethical and legal issues in digital advertising.

4. Course Schedule

Week	Topic	Assignment
1	Introduction to Digital Advertising	Research on Current Digital Trends
2	Search Engine Marketing	Google Ads Campaign Creation
3	Social Media Advertising	Facebook Ad Design

5. Required Readings and Materials

1. Digital Marketing Strategy: An Integrated Approach to Online Marketing by Simon Kingsnorth

2. Google Ads (AdWords) Workbook: Advertising on Google Ads, YouTube, & the Display Network by Jason McDonald

3. Facebook Ads & Facebook Marketing Strategy Mastery Course (Udemy)

4. Google Analytics Account

5. Canva Account for ad design

6. Assignments and Assessments

1. Research Paper on a Current Digital Advertising Trend - Students will present a detailed research paper on a current digital advertising trend of their choice.

2. Google Ads Campaign - Students will design and present a Google Ads campaign for a hypothetical product or service.

3. Facebook Ad Design - Students will design a captivating Facebook Ad for a chosen topic and present their design process and rationale.

4. Digital Marketing Strategy Presentation - At the end of the course, students will develop and present a comprehensive digital marketing strategy that incorporates the various aspects they have learned during the course.

5. Final Exam - A comprehensive final exam covering all course material.

7. Required Resources:

• Textbook: "Advanced Auditing: Concepts, Standards, and Procedures" by Philomena Leung and Paul Coram

• Additional Readings: Selected articles and research papers on advanced auditing topics

• Online Resources: AICPA (American Institute of Certified Public Accountants), PCAOB (Public Company Accounting Oversight Board), IIA (Institute of Internal Auditors)

8. Course Policies

1. Attendance Policy - Regular and punctual attendance is mandatory for all classes.

2. Assignment Policy - All assignments are due at the beginning of class on the date specified. Late submissions will have points deducted.

3. Academic Integrity Policy - Academic dishonesty, including plagiarism, will not be tolerated and will result in a fail for the assignment and potentially the course.

4. Participation Policy - Active participation is expected and will be part of your grade.

5. Email Policy - Emails will be responded to within 24 hours during weekdays.

9. Grading Policy

Assessment Component	Weightage
Research Paper	20%
Google Ads Campaign	20%
Facebook Ad Design	20%
Digital Marketing Strategy Presentation	20%
Final Exam	20%

10. Disclaimer

This syllabus serves as a guiding document for the progression and content of the course. However, it is important to note that the details enclosed within this syllabus may be altered as deemed necessary, given that students are provided with sufficient advance notice regarding any changes that are to be made.

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