MBA Marketing Syllabus

MBA Marketing Course

Course Title	[COURSE TITLE]
Course Code	[COURSE CODE]
Institution Hours	[INSTITUTIONHOURS]
Class Location	[CLASS LOCATION]
Class Time	[CLASS TIME]
Class Duration	[DATE] - [DATE]

1. Course Description

The MBA Marketing course is designed to provide students comprehensive knowledge of marketing concepts and practices. We aim to equip students with the necessary skills to respond effectively to the challenges in today’s dynamic and competitive marketing environment.

2. Instructor Information

Name: [YOUR NAME]
Contact: [YOUR EMAIL]

3. Learning Objectives

• Understand and apply fundamental marketing concepts and techniques.

• Analyze market trends and consumer behavior to develop effective marketing strategies.

• Develop proficiency in using digital platforms for marketing.

• Sharpen communication skills for persuasive marketing presentations.

• Recognize ethical issues related to marketing and develop appropriate responses.

4. Course Schedule

Week	Topic	Assignment
1	Introduction to Marketing principles	Article Analysis
2	Consumer Behavior	Case Study Review
3	Digital Marketing	Website Evaluation
4	Marketing Communications	Presentation
5	Marketing Ethics	Research Paper
6	Market Segmentation and Targeting	Case Study Analysis
7	Product Development and Management	Marketing Plan
8	Pricing Strategies	Pricing Analysis
9	Distribution Channels	Distribution Plan

5. Required Reading and Materials

• Kotler, P., & Keller, K. L. (2015). Marketing Management (15th Edition)

• Lindstrom, M. (2011). Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy.

• Godin, S. (2005). All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World.

• Cialdini, R. B. (1984). Influence: The Psychology of Persuasion.

• Solo Ads, Direct Emails: A Marketing Experiment

6. Assignments and Assessments

All assignments are designed to help students apply the theories discussed in class to real-world scenarios.

• Article Analysis: Students need to analyze a recent news article related to marketing.

• Case Study Review: Detailed review of a provided marketing case study.

• Website Evaluation: Analyze and present the effectiveness of a chosen company’s online marketing strategies.

• Presentation: Develop an integrated marketing communication plan for a chosen product.

• Research Paper: Conduct research on an ethical issue in marketing, provide analysis and suggestions.

7. Course Policy

• Attendance: Regular attendance is mandatory. Up to 2 absences are allowed without penalty.

• Late Submission: Assignments submitted late will receive a 10% grade deduction for each day late.

• Class Participation: Active participation is highly encouraged and will be part of grading.

• Academic Integrity: Any form of plagiarism or cheating will not be tolerated and will result in an automatic failing grade for the involved assignment/exam.

• Electronic Device Policy: Use of electronic devices for non-class related activities during class is prohibited.

8. Grading Policy

Evaluation Component	Weight (%)
Assignments	50
Midterm Exam	20
Final Exam	20
Class Participation	10

Disclaimer

Please be advised that this syllabus serves as a general guide for the MBA Marketing course and may be subject to adjustments or modifications as deemed necessary by the instructor. Any changes to the course structure or requirements will be communicated to all students in a timely manner. Thank you for your understanding and cooperation throughout the duration of the course.

Syllabus Templates @ Template.net