Internship Syllabus

Marketing Internship Program Course

Course Title	[COURSE TITLE]
Course Code	[COURSE CODE]
Class Location	[CLASS LOCATION]
Class Time	[CLASS TIME]
Class Duration	[DATE] - [DATE]

1. Course Description

This comprehensive Marketing Internship Program is designed for aspiring marketing professionals eager to enhance their knowledge and practical understanding of various marketing strategies and techniques. Amidst the internship, participants will be provided with hands-on experience about marketing campaigns, strategic planning, digital marketing, and analyzing customer behavior among other fundamental marketing aspects.

2. Instructor's Information

Teacher: [YOUR NAME]
Contact Information: [YOUR EMAIL]

3. Learning Objectives

• Learn and understand key marketing strategies and techniques.

• Enhance skills in creating, managing and evaluating marketing campaigns.

• Understand digital marketing, and how to leverage online platforms for better engagement and reach.

• Develop skills for strategic marketing planning.

• Understand consumer behavior, and learn how to translate this information into successful marketing strategies.

4. Course Schedule

Week	Topic	Activities
1-2	Introduction to Marketing Strategies	Lectures and Group Discussions
3-4	Strategic Marketing Planning	Case Studies and Planning Sessions
5-6	Digital Marketing and Social Media	Lectures and Computer Labs
7-8	Consumer Behavior Analysis	Lectures and Research Assignments
9-10	Creating Successful Marketing Campaigns	Practical Application and Analysis of Marketing Campaigns

5. Required Reading and Materials

• "Marketing Management" by Philip Kotler

• "Contagious: Why Things Catch On" by Jonah Berger

• "Digital Marketing for Dummies" by Ryan Deiss

• "Influence: The Psychology of Persuasion" by Robert B. Cialdini

• Laptop with internet connection for digital marketing exercises

6. Assignments and Assessments

• Weekly group discussions regarding various marketing strategies.

• Creation of a strategic marketing plan based on a hypothetical business scenario.

• Execution and evaluation of a digital marketing campaign.

• A research paper on the effect of consumer behavior on marketing strategies.

• A presentation on designing and managing a successful marketing campaign.

7. Course Policy

• Attendance is mandatory for all the offline and online classes.

• All assignments and assessments must be submitted by the given deadline. No late submissions will be entertained.

• Each participant is expected to participate in group discussions and activities.

• All the participants must adhere to the rules and regulations of [YOUR COMPANY NAME] during the internship duration.

• Unprofessional or disrespectful behavior towards peers or superiors will not be tolerated.

8. Grading Policy

Criteria	Percentage
Group Discussions	10%
Assignments	30%
Marketing Plan Project	30%
Digital Marketing Campaign	20%
Final Presentation	10%
Total	100%

Disclaimer

In this internship, you'll receive various materials intended solely for educational purposes and to foster your growth. Avoid using these materials outside this context without explicit consent from [YOUR COMPANY NAME]. Misuse constitutes a rule breach and we strictly enforce our policy.

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