Survey Scope Of Work

I. Project Overview:

The Customer Satisfaction Survey project aims to assess and analyze the satisfaction levels of customers regarding [RETAIL COMPANY NAME]'s products and services. The insights gained from this survey will inform strategic decision-making processes and drive improvements in customer experience and satisfaction.

II. Survey Objectives:

1. Measure overall customer satisfaction with [RETAIL COMPANY NAME]'s products and services.

2. Identify areas of strength and weakness in the customer experience.

3. Assess the effectiveness of current customer service policies and practices.

4. Gather feedback on specific product lines and services offered.

5. Understand customer preferences and expectations for future improvements.

III. Methodologies:

The survey will utilize a combination of quantitative and qualitative research methodologies to gather comprehensive insights. This will include:

• Online surveys distributed to a representative sample of customers.

• In-store intercept surveys for immediate feedback.

• Focus group discussions with select customers to delve deeper into specific issues.

• Analysis of customer reviews and feedback gathered through various channels (e.g., social media, customer service interactions).

IV. Timelines:

Milestone	Timeline
Survey Design	Month 1
Pilot Testing	Month 2
Survey Deployment	Months 3-4
Data Collection	Months 3-5
Data Analysis	Months 5-6
Report Compilation	Month 7
Presentation	Month 8

V. Deliverables:

1. Comprehensive survey design including questionnaire development.

2. Pilot test report with recommendations for survey refinement.

3. Final survey instrument and deployment plan.

4. Raw survey data and analysis report.

5. Executive summary highlighting key findings and recommendations.

6. Presentation slides for stakeholder briefing.

VI. Resource Allocation:

Resource	Role	Allocation (%)
Project Manager	Oversight & Coordination	20
Research Analysts	Survey Design & Analysis	40
Survey Administrators	Deployment & Data Collection	20
Subject Matter Experts	Focus Group Facilitation	10
Graphic Designer	Report Design & Layout	5
Presentation Specialist	Presentation Development	5

VII. Budget Allocation:

Expense	Amount ($)
Personnel Costs	$XX,XXX
Survey Platform	$X,XXX
Incentives (if any)	$X,XXX
Travel & Logistics	$X,XXX
Miscellaneous	$X,XXX
Total	$XX,XXX

[SIGNATURE]

[YOUR NAME]

[Retail Company Name]

[DATE]

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