Influencer Brand Advertising Brief
Influencer Brand Advertising Brief
Influencer Brand Advertising Brief - [GlowUp Skincare]
Campaign Details
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Campaign Name: [GlowUp Skincare's Radiance Booster Launch]
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Campaign Objective: To promote and create buzz around our new Radiance Booster serum, highlighting its natural ingredients and skin-brightening effects.
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Campaign Timeline: Launching on [Launch Date], running for [Campaign Duration].
Brand/Product Overview
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Brand Name: [GlowUp Skincare]
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Product: Radiance Booster - An organic serum formulated to brighten and revitalize skin, made with vitamin C, hyaluronic acid, and botanical extracts.
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Key Selling Points: Brightens complexion, reduces hyperpigmentation, and enhances skin's radiance naturally.
Influencer's Role
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Content Type: Instagram Reels and Stories, featuring before-and-after experiences with the Radiance Booster.
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Content Requirements: Authentic reviews showcasing personal experiences, application methods, and noticeable skin improvements.
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Messaging Guidelines: Include #GlowUpRadianceBooster in all content. Emphasize natural ingredients and the serum's impact on skin brightness and clarity.
Deliverables
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Number of Posts/Videos: [3] Instagram Reels and [5] Stories over the campaign duration.
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Content Submission Deadline: Content to be submitted for approval by [Submission Deadline].
Compensation and Collaboration Details
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Compensation Offered: $X flat fee for the campaign, plus a supply of Radiance Boosters for personal use.
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Collaboration Expectations: Influencer participation in a virtual launch event (date to be confirmed) and a giveaway of the Radiance Boosters to their followers.
Legal and FTC Compliance
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Disclosure Requirements: Ensure clear and conspicuous disclosure of partnership in compliance with [FTC guidelines].
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Rights and Usage: [GlowUp Skincare] retains rights to repurpose and use influencer-created content for marketing purposes.
Contact Information
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Company Contact: [Jane Doe, Marketing Manager - jane.doe@glowupskincare.com - [Company Contact Number]
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Influencer Contact: [Influencer's Preferred Contact Details]
Additional Notes
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Use authentic and genuine experiences to highlight the product's effectiveness.
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Maintain consistency with [GlowUp Skincare]'s branding and aesthetics in content creation.
