Free Brand Color Palette Advertising Specification Template

Brand Color Palette Advertising Specification

This document outlines the brand color palette specifications for [Your Company Name], an innovative advertising company dedicated to crafting compelling visual narratives. The selected color palette is pivotal in maintaining brand consistency across all forms of media and communications.

Primary Brand Colors

The primary brand colors represent the core identity of [Your Company Name] and are to be used predominantly in all branding materials.

Color Name

Hex Code

RGB Values

CMYK Values

Azure Blue

#005F9E

  • R: 0

  • G: 95

  • B: 158

  • C: 100

  • M: 40

  • Y: 0

  • K: 38

Vivid Crimson

#DA291C

  • R: 218

  • G: 41

  • B: 28

  • C: 0

  • M: 81

  • Y: 87

  • K: 15

Secondary Brand Colors

These colors complement the primary palette, providing versatility and depth to the design scheme.

Color Name

Hex Code

RGB Values

CMYK Values

Slate Gray

#58595B

  • R: 88

  • G: 89

  • B: 91

  • C: 0

  • M: 0

  • Y: 0

  • K: 64

Soft Sky Blue

#87CEEB

  • R: 135

  • G: 206

  • B: 235

  • C: 42

  • M: 12

  • Y: 0

  • K: 8

Tertiary Color Palette

Tertiary colors offer additional options for creative expression and are used sparingly.

Color Name

Hex Code

RGB Values

CMYK Values

Warm Beige

#D9B382

  • R: 217

  • G: 179

  • B: 130

  • C: 0

  • M: 17

  • Y: 40

  • K: 15

Midnight Blue

#003366

  • R: 0

  • G: 51

  • B: 102

  • C: 100

  • M: 50

  • Y: 0

  • K: 60

Usage Guidelines

  1. Consistency: Adhere to the specified colors for all marketing materials to maintain brand consistency.

  2. Combination: Colors should be combined thoughtfully to enhance readability and visual appeal.

  3. Adaptability: Flexibility in the use of these colors is encouraged, provided it aligns with the brand's ethos and messaging.

The carefully selected color palette for [Your Company Name] encapsulates the brand's values and aspirations. Consistent application of these colors will strengthen brand recognition and convey the company's message effectively.

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