Free Influencer Campaign Announcement Advertising Memo Template

Influencer Campaign Announcement Advertising Memo

To: Marketing Team

From: [Your Name], Marketing Director

Date: [Month Day, Year]

Subject: Launch of Influencer Campaign for Brand Awareness

We are excited to announce the launch of our new influencer marketing campaign designed to boost brand awareness and engagement. This initiative aligns with our strategic goals of reaching new demographics and enhancing online presence through influential social media personalities.

Campaign Details:

Item:

Details

Campaign Name:

#YourBrandYourStory

Duration:

3 Months

Start Date:

[Start Date]

End Date:

[End Date]

Budget:

[$000.00]

Target Platforms:

Instagram, YouTube, TikTok

Target Audience:

Ages 18-35, tech-savvy, lifestyle-oriented

Influencer Collaboration:

Aspect

Specifications

Scope

Creating and sharing content featuring our products

Content Type

Posts, Stories, and Vlogs

Deliverables

Min 2 posts & 1 vlog/month/influencer

Influencer Criteria

Min 50K followers, high engagement, demographic alignment

Goals and KPIs

Goal

Key Performance Indicator (KPI)

Increase Brand Awareness

Social media mentions, follower growth

Boost Engagement

Likes, comments, shares

Drive Website Traffic

Visits to [Your Company Website] via custom URLs

Generate Sales

Increase in online sales during campaign

This influencer campaign is a strategic step towards amplifying our brand presence and achieving measurable growth in our target market segments. I am confident that with the concerted efforts of our entire team, we can successfully execute this campaign and yield significant results. Your dedication and expertise are vital in making #YourBrandYourStory a resounding success.

For any further clarifications or to discuss your roles in more detail, please feel free to reach out to me directly. Let's work together to create a powerful narrative for our brand and foster a deeper connection with our audience.

Thank you for your commitment to this project.

Best Regards,

[Your Name]

Marketing Director

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